Amazon Ads Specialist - Performance Marketing - D2C/eCommerce

About the Role:

We are looking for a data-driven and performance-focused Amazon Ads Specialist to join our Performance Marketing team. This role is ideal for someone with hands-on expertise in Amazon Advertising who can drive revenue growth, improve campaign efficiency, and scale visibility for consumer brands in a competitive marketplace.

You will own the end-to-end management of Amazon PPC campaigns, optimize advertising performance, and work closely with cross-functional teams to maximize both paid and organic growth.

Key Responsibilities:

Amazon Advertising & Campaign Management:

• Plan, launch, manage, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Develop campaign structures, bidding strategies, and budget allocations to maximize performance.
• Continuously monitor campaign health and identify opportunities for optimization and scale.
• Improve campaign efficiency while achieving revenue and profitability goals.

Performance Optimization & Analytics:

• Analyze campaign performance using key metrics such as ACOS, ROAS, CTR, CPC, conversion rate, impressions, and sales.
• Optimize bids, targeting, keywords, and budgets to improve advertising performance.
• Prepare performance reports and generate actionable insights to support business growth.
• Monitor category benchmarks and identify opportunities to outperform competitors.

Keyword Research & Marketplace Growth:

• Conduct keyword research, search term analysis, and competitor tracking to identify new growth opportunities.
• Expand campaigns using data-driven keyword and targeting strategies.
• Stay updated on Amazon algorithm changes, advertising best practices, and marketplace trends.

Listing Optimization & Cross-functional Collaboration:

• Collaborate with Creative, Content, and Marketing teams to align advertising strategy with product listings.
• Support Amazon listing optimization through A+ Content, product detail page enhancements, and improved organic visibility.
• Ensure consistency between paid advertising campaigns and overall marketplace strategy.

Candidate Profile:

Mandatory Requirements:

• 2+ years of hands-on experience managing Amazon PPC campaigns for D2C, E-commerce, or Consumer brands.
• Strong expertise across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Proven experience managing the complete Amazon Ads lifecycle, including campaign setup, optimization, bid management, performance analysis, and scaling.
• Strong understanding of Amazon advertising metrics including ACOS, ROAS, CTR, CPC, conversion rate, and revenue optimization.
• Hands-on experience with keyword research, search term analysis, competitor tracking, campaign expansion, and bid optimization.
• Working knowledge of Amazon listing optimization, including A+ Content, product detail pages, and the relationship between paid advertising and organic rankings.
• Experience working with E-commerce, D2C, Consumer Goods, FMCG, Health & Wellness, Beauty, Personal Care, or similar consumer-focused brands.
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions.

Preferred Qualifications:

• Experience managing high-budget Amazon advertising campaigns.
• Exposure to Amazon Brand Analytics, Seller Central, Vendor Central, or related marketplace tools.
• Experience launching new products and scaling Amazon sales through paid advertising.
• Knowledge of marketplace growth strategies and category expansion.

What We're Looking For:

The ideal candidate should demonstrate measurable business impact through achievements such as:

• Revenue generated through Amazon Ads.
• Improvement in ACOS and ROAS.
• Growth in sales and conversions.
• Successful campaign scaling.
• Increased keyword rankings and organic visibility.
• Return on advertising spend and marketplace growth.

Candidates whose resumes clearly highlight these achievements with measurable outcomes will be preferred.

Why Join Us:

• Work with a fast-growing consumer brand in a high-impact performance marketing role.
• Own end-to-end Amazon advertising strategy and execution.
• Collaborate with cross-functional teams across Marketing, Creative, and Product.
• Opportunity to influence marketplace growth and business performance.
• Be part of a collaborative, innovative, and growth-driven culture with strong learning and career development opportunities.