Business Development Manager - Sponsorship Sales - Conferences & Events

About the Role:

We are looking for an experienced Business Development Manager Sponsorship Sales to drive sponsorship revenue for our conferences, summits, and flagship events.

The ideal candidate should have a proven track record in sponsorship sales, with experience identifying prospective sponsors, building relationships with brand decision-makers, pitching customized sponsorship opportunities, and closing high-value deals. This is an end-to-end sales role focused on generating sponsorship revenue and developing long-term partnerships.

Key Responsibilities:

• Identify and acquire sponsors for conferences, summits, industry events, and leadership forums.
• Generate sponsorship leads through market research, networking, referrals, cold outreach, and existing industry relationships.
• Develop and execute sponsorship sales strategies to consistently achieve revenue targets.
• Own the complete sponsorship sales lifecyclefrom prospecting and lead generation to proposal presentation, negotiation, and deal closure.

Client Relationship Management:

• Build strong relationships with Marketing Heads, Brand Managers, Partnership Teams, CXOs, and senior decision-makers.
• Understand client marketing objectives and recommend customized sponsorship solutions.
• Negotiate commercial terms and ensure successful execution of sponsorship agreements.
• Develop long-term partnerships to drive repeat sponsorship opportunities.

Revenue & Pipeline Management:

• Achieve monthly, quarterly, and annual sponsorship revenue targets.
• Maintain a healthy sales pipeline and accurately forecast revenue.
• Track leads, opportunities, and sales activities using CRM tools.
• Prepare regular sales reports and pipeline updates for leadership.

Cross-functional Collaboration:

• Work closely with the Marketing and Events teams to ensure seamless delivery of sponsorship commitments.
• Coordinate with internal stakeholders to maximize sponsor visibility and campaign success.
• Attend industry conferences, networking events, and business forums to generate new sponsorship opportunities and strengthen industry relationships.

Candidate Profile:

Mandatory Requirements:

• 5+ years of overall B2B Sales/Business Development experience.
• Minimum 2+ years of recent experience in Sponsorship Sales, Conference Sales, Event Sales, Media Sales, or Exhibition Sales.
• Proven experience managing the complete sponsorship sales lifecyclefrom lead generation and prospecting to negotiation and deal closure.
• Demonstrated track record of achieving sponsorship revenue targets for conferences, summits, exhibitions, or corporate events.
• Strong consultative selling skills with the ability to design and pitch customized sponsorship packages, including branding opportunities, exhibition booths, speaking slots, partnerships, and promotional campaigns.
• Experience engaging with Marketing Heads, Brand Managers, Partnership Teams, CXOs, and senior business stakeholders.
• Strong commercial negotiation and relationship management skills.
• Hands-on experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.

Preferred Background:

• Candidates with experience in the following industries will be preferred:

• i. Conference & Event Management
• ii. B2B Conferences & Summits
• iii. Media & Publishing
• iv. Exhibition & Trade Shows
• v. Event Marketing
• vi. Sponsorship & Partnership Sales

What We're Looking For:

The ideal candidate should demonstrate measurable business impact through achievements such as:

• Sponsorship revenue generated
• Number of sponsorship deals closed
• Average deal value
• Target achievement (%)
• Strategic partnerships acquired
• Client retention and repeat sponsorships

Candidates whose resumes clearly highlight these achievements with measurable outcomes will be preferred.

Why Join Us:

• Own high-impact sponsorship sales for premium conferences and industry events.
• Work with leading brands, marketing leaders, and business decision-makers.
• High-visibility role with significant ownership and revenue impact.
• Opportunity to build long-term strategic partnerships while accelerating your career in sponsorship and event sales.