Amazon Ad Specialist

Roles & Responsibilities:

Amazon Ads Campaign Management

• Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display formats.
• Drive end-to-end campaign execution including campaign setup, keyword targeting, bid management, audience segmentation, and scaling strategies.
• Monitor campaign performance and continuously optimize advertising strategies to improve ACOS, ROAS, CTR, CPC, conversion rates, and overall revenue growth.
• Execute campaign expansion strategies to improve product visibility, discoverability, and category competitiveness within Amazon marketplace.

Performance Marketing & Optimization

• Conduct detailed keyword research, search term analysis, and competitor tracking to identify growth opportunities and improve campaign performance.
• Analyze campaign performance data and generate actionable insights for optimization and scaling.
• Collaborate with creative, content, and product teams to align advertising strategies with listing quality, product positioning, and brand messaging.
• Develop data-driven strategies to maximize ad efficiency, reduce acquisition costs, and improve organic ranking performance.
• Stay updated on Amazon advertising algorithm changes, category trends, bidding strategies, and marketplace best practices.

Listing & Growth Strategy

• Contribute to Amazon listing optimization initiatives including A+ Content, product detail page improvements, and content alignment with ad campaigns.
• Support growth planning and performance marketing strategies for new product launches and existing product scaling.
• Ensure strong synergy between paid advertising efforts and organic visibility strategies.
• Work closely with cross-functional teams to improve customer acquisition, conversion performance, and marketplace growth.

Ideal Candidate Criteria:

• 2+ years of hands-on experience managing Amazon PPC campaigns for D2C, E-commerce, or consumer-facing brands.
• Strong expertise in Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaign management.
• Proven experience handling end-to-end Amazon Ads campaign lifecycle including setup, optimization, bid strategy, reporting, and scaling.
• Strong understanding of Amazon advertising metrics including ACOS, ROAS, CTR, CPC, TACOS, and conversion rate optimization.
• Hands-on expertise in keyword research, search term analysis, campaign expansion, and competitor analysis within the Amazon ecosystem.

• Experience optimizing campaigns for both revenue growth and cost efficiency in highly competitive product categories.
• Good understanding of Amazon listing optimization including A+ Content, product detail pages, catalog quality, and alignment between paid and organic strategies.
• Experience working with E-commerce, D2C, FMCG, Consumer Goods, or Health & Wellness brands is mandatory.
• Strong analytical mindset with the ability to interpret campaign data and drive performance-based decisions.
• Ability to stay updated with Amazon advertising trends, algorithm updates, and marketplace best practices.

- Strong communication, collaboration, and stakeholder management skills.

Perks, Benefits & Work Culture:

• Highly collaborative, innovative, and growth-oriented work culture.
• Opportunity to work on high-impact product launches and performance-driven growth campaigns.
• Exposure to fast-growing D2C and e-commerce business environments.
• Competitive salary and career growth opportunities.