App Growth Head - B2C App - BFS

Roles & Responsibilities

Job Purpose: Lead the end-to-end growth and success of the Bajaj App, managing a 15-member team to drive acquisition, engagement, retention, and conversion. Responsible for building and executing strategies to increase app adoption, enhance user engagement, minimize uninstalls, and drive measurable business outcomes through the app channel.

Key Responsibilities:

App Growth & Acquisition

- Drive new user acquisition through performance marketing, app store optimization, and partnerships.
- Analyze app download metrics and identify opportunities to scale footprints.
Engagement Strategy

- Develop engagement strategies to increase app stickiness and time spent.

• Leverage analytics to understand which products/features are most viewed and optimize accordingly.

Retention & Conversion

- Implement strategies to reduce app uninstall rates.

• Drive conversion funnel from first interaction to transaction/business impact.

Data-Driven Insights & Reporting

- Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.

• Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.

Leadership & Team Management

- Lead and mentor a team of 15, ensuring high performance and alignment with business goals.

• Collaborate cross-functionally with Product, Marketing, and Tech teams.

Innovation & AI Adoption

Incorporate AI-driven insights and performance marketing strategies to improve targeting, personalization, and campaign efficiency.

Ideal Candidate:

- Strong expertise in app growth, product management, and digital marketing.

• Proven track record in acquisition, engagement, retention, and conversion strategies.

• Deep understanding of mobile app analytics, funnels, ASO, and user behavior insights.

• Familiarity with AI-based marketing tools, personalization engines, and performance marketing campaigns.

• Strong leadership, stakeholder management, and strategic thinking.

Qualifications & Experience

- Minimum 12 - 14 years of relevant experience in app management, growth, or digital product leadership.

• Experience leading mid to large teams (10+ members).

• Exposure to fintech/e-commerce/consumer apps preferred.

• Strong analytical mindset with hands-on experience in growth metrics and optimization.

Perks, Benefits & Culture

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of Indias most diversified Non-banking financial companies, and among Asias top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations were present in India.