Behavioral Researcher - Product & Experience - B2C

Role Overview

• We are looking for a Behavioral Researcher to bring deep user understanding into product and experience decisions. This role focuses on applying behavioral science and research methodologies to uncover user motivations, biases, and decision patterns, and translating them into actionable inputs for product and business teams.
• You will work at the intersection of behavioral science, product, and UX, influencing how digital experiences drive engagement, conversion, and long-term user trust.

What You'll Do

• Lead end-to-end behavioral research, combining qualitative and quantitative methods
• Uncover user motivations, biases, and decision drivers through structured research approaches
• Translate insights into personas, journey maps, and behavioral frameworks
• Partner with product and design teams to shape user journeys and experience improvements
• Support product decisions through usability testing, experimentation, and validation
• Contribute to improving conversion, engagement, retention, and trust metrics
• Bring a continuous lens on consumer behavior trends and decision science

What We're Looking For

• 2+ years of experience in behavioral research, consumer insights, or market research, with exposure to product/UX environments
• Strong grounding in research methods (interviews, surveys, ethnography, experimentation)
• Ability to translate insights into practical product or experience improvements
• Understanding of behavioral science principles and decision-making frameworks
• Exposure to product or UX workflows, including testing and iteration
• Familiarity with design tools and research platforms (e.g., Figma or similar)
• Strong analytical thinking and storytelling ability
• Educational background in behavioral sciences or related fields

Preferred Background

• Experience in B2C environments such as fintech, consumer tech, or digital platforms
• Exposure to usability testing, A/B testing, or behavioral experimentation
• Interest in applying psychology to improve digital product experiences

Why Join Us

• Be part of one of India's leading NBFCs
• Work on high-impact problems at the intersection of behavioral science and digital products
• Opportunity to influence product strategy through deep user insights
• Collaborative environment with strong focus on innovation and growth