Business Director - Events/Activation & Experiential Marketing

About the Role:

We are looking for a high-impact Business Leader to drive revenue growth, strategic client partnerships, and experiential excellence across our Events & Activations business. This role sits at the intersection of sales, client leadership, and innovation, with a strong mandate to scale key accounts, win new business, and elevate event experiences through technology.

If you have a proven track record in business growth, client ownership, and experiential marketing, and thrive in a fast-paced, high-ownership environment, this role offers a strong platform to create measurable impact.

Key Responsibilities:

1. Revenue Growth & New Business:

• Drive new business acquisition and revenue expansion across events and experiential marketing mandates
• Partner with leadership to build and execute growth strategies for key sectors and clients
• Lead client pitches, presentations, and commercial negotiations
• Own the end-to-end sales lifecycle from opportunity identification to closure

2. Client Partnerships & Account Leadership:

• Build and scale long-term relationships with key enterprise clients
• Act as a strategic advisor to clients on brand activations and experiential campaigns
• Drive account growth, cross-selling, and repeat business
• Ensure high client satisfaction and retention through proactive engagement

3. Experiential & Events Leadership:

• Lead end-to-end execution of large-scale events, activations, and experiential campaigns
• Translate client briefs into innovative, high-impact experiences
• Collaborate with internal teams to ensure seamless delivery, quality, and timelines
• Bring strong understanding of on-ground execution and event workflows

4. Technology & Innovation in Events:

• Identify and implement cutting-edge event technologies (virtual/hybrid platforms, engagement tools, automation, immersive tech)
• Drive innovation-led differentiation in event experiences
• Partner with internal stakeholders to integrate tech solutions into event delivery

5. Leadership & Strategic Execution:

• Work closely with senior leadership to scale the events & activation function
• Lead high-impact projects and ensure business outcomes, quality standards, and timelines
• Mentor teams and foster a high-performance, client-first culture

Ideal Candidate Profile

• 10+ years of experience in Events, Activations, or Experiential Marketing
• Proven track record in business development, revenue growth, and client acquisition
• Strong experience in managing and growing key client accounts independently
• Hands-on expertise across corporate events, brand activations, and experiential campaigns
• Solid understanding of event technology and its application in modern event ecosystems
• Demonstrated ability to lead end-to-end projects from concept to execution
• Excellent presentation, negotiation, and stakeholder management skills (CXO-level exposure preferred)
• Entrepreneurial mindset with high ownership and execution bias

What We're Looking For (Non-Negotiables)?

• Direct experience in large-scale events & activations (not pure operations roles)
• Strong exposure to revenue ownership and client-facing roles
• Ability to drive both growth and execution excellence
• Background in agency / experiential / events ecosystem

Why Join Us?

• Opportunity to own and scale a high-growth business vertical
• Work with leading brands on high-impact experiential campaigns
• High visibility role with direct exposure to leadership and strategic decisions
• Culture focused on innovation, ownership, and growth

Compensation:

• Best-in-class, aligned with experience and performance
• Strong upside linked to business growth and revenue contribution