Business Director - Events & Experiential Marketing

Business Director - Events & Experiential Marketing - Growth & Client Leadership

About the Role

We are looking for a senior business leader to drive growth and strategic expansion for our Events & Activations vertical. This role sits at the intersection of business development, key account leadership, and innovation-led execution.
You will play a pivotal role in acquiring new clients, strengthening marquee relationships, integrating event technology, and delivering high-impact experiential campaigns.
This is a high-visibility leadership opportunity with direct influence on revenue growth and strategic direction.
Key Responsibilities
1. Revenue Growth & New Business Leadership
- Drive new business acquisition through pitches, partnerships, and strategic networking
- Support leadership in expanding the client portfolio across corporate and brand segments
- Convert opportunities into long-term, high-value engagements
- Contribute directly to revenue growth and business scaling
2. Strategic Client & Account Leadership
- Lead and grow key client relationships at CXO/Marketing Head level
- Act as a trusted advisor for experiential and brand activation strategies
- Ensure long-term account expansion and repeat business
3. Events & Activation Excellence
- Oversee end-to-end delivery of corporate events, brand activations, and experiential campaigns
- Ensure operational excellence from brief to execution
- Maintain quality, timelines, and client satisfaction standards
4. Technology Integration & Innovation
- Identify and implement innovative event technologies (hybrid platforms, engagement tools, immersive tech, automation)
- Drive adoption of tech-enabled event solutions to enhance experience and efficiency
- Lead transformation toward smarter, scalable event operations
5. Leadership & Cross-Functional Collaboration
- Work closely with creative, operations, production, and sales teams
- Mentor and guide teams to deliver high-performance outcomes
- Foster a culture of accountability, ownership, and excellence
Ideal Candidate Profile
- 10+ years of experience in Events, Activations, or Experiential Marketing (Mandatory)
Proven track record in:

- Business development & revenue growth
- Pitch participation and closure support
- Key account leadership
- End-to-end project execution
- Strong understanding of experiential ecosystem & on-ground execution dynamics
- Exposure to event technology (virtual/hybrid platforms, engagement tools, immersive tech)
- Strong commercial acumen and negotiation skills
- Excellent executive presence and stakeholder management
- MBA preferred (not mandatory)
Why This Role?
- Direct impact on business growth strategy
- Leadership visibility and decision-making authority
- Opportunity to scale a high-growth experiential vertical
- Blend of strategy, revenue ownership, and creative execution