Manager - Behavioral Insights & Product Strategy - Consumer Behavior - FinTech

Description:

We are building a central Design Thinking & Consumer Insights function to power our shift towards a direct-to-consumer business.

This role sits at the intersection of behavioral science, data, and product strategy. You will go beyond surface-level analytics to decode why customers behave the way they do, and translate those insights into high-impact product and business decisions.

This is a high-visibility role with direct influence on customer experience, conversion, retention, and trust metrics.

Key Responsibilities:

• Drive behavioral insights by combining qualitative research, quantitative data, and psychological frameworks
• Analyze user journeys, funnels, and behavioral patterns to identify drop-offs and growth opportunities
• Design and run research studies, experiments, and hypothesis-driven analyses
• Translate insights into clear problem statements, strategic recommendations, and product opportunities
• Partner with Product, Design, and Business teams to shape roadmap decisions
• Evaluate and validate prototypes, concepts, and experience improvements
• Build structured outputs like personas, journey maps, and behavioral models
• Influence business KPIs such as conversion, engagement, retention, and trust

Ideal Candidate:

• 25 years of experience in Behavioral Insights / Consumer Insights / Product Analytics / Strategy roles
• Strong exposure to B2C / consumer-facing digital businesses (fintech, e-commerce, consumer tech)
• Experience working on user journeys, funnels, and digital behavior analysis
• Ability to combine data + research + business context to drive decisions
• Strong understanding of consumer psychology, behavioral biases, and decision science
• Hands-on experience with research methods (qualitative + quantitative)
• Working knowledge of SQL / analytics tools is a plus
• Strong structured thinking, problem-solving, and stakeholder communication skills

What Were Looking For:

• Someone who can connect data to human behavior and business outcomes
• Strong problem-framing and hypothesis-building ability
• Comfort working in ambiguous, high-impact environments
• Ability to influence without authority and work across teams

Why This Role?:

• Direct exposure to business strategy and product decisions
• Opportunity to work on consumer behavior at scale
• High ownership role with leadership visibility
• Fast growth and learning environment

Perks & Benefits:

• Competitive compensation and performance rewards
• Strong learning and career growth opportunities
• Exposure to large-scale, high-impact problem statements