Senior ECommerce Advertising Specialist - Performance Marketing

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We are looking for a hands-on Flipkart Advertising Specialist to manage keyword research, campaign execution, and performance optimization across Flipkart Ads. The ideal candidate will have strong analytical skills and proven experience scaling advertising campaigns on the Flipkart marketplace while maintaining target ROAS.

Total Experience: 3 - 5 years

Roles & Responsibilities:

• Conduct extensive keyword research using Flipkart Ads data, search insights, and marketplace tools.
• Build keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category terms.
• Identify new keyword opportunities through search term analysis and customer search behavior.
• Optimize keyword bids based on ROAS, CPC, CTR, and CVR; add negative keywords to reduce wasted spend.
• Perform competitor research and collaborate with the catalog team to improve keyword indexing.
• Maintain a structured keyword master sheet and track seasonal search trends.
• Set up, launch, and manage Keyword, Product, Search, and Display campaigns on Flipkart.
• Configure budgets, bidding strategies, targeting, and placements; perform campaign QA before launch.
• Monitor campaign performance daily and optimize bids, budgets, keywords, and targeting.
• Pause underperforming campaigns, scale winning ones, and run A/B tests across keywords and bids.
• Pull and analyze data from the Flipkart Ads Console ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Manage advertising budgets across timeframes, allocating spend based on performance.
• Coordinate with the catalog team on listing improvements titles, descriptions, attributes, images.
• Monitor overall account health, troubleshoot campaign/policy issues, and maintain account structure.

Desired Candidate Profile:

• 1-3 years of hands-on experience managing Flipkart Advertising campaigns.
• Strong working knowledge of the Flipkart Ads Console.
• Experience launching, managing, optimizing, and scaling Flipkart Ads.
• Strong understanding of keyword research, search term optimization, bidding, and product targeting.
• Strong analytical mindset with the ability to interpret data and identify optimization opportunities.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent attention to detail and execution accuracy.
• Good communication and collaboration skills.
• Willing to work from the Hitech City, Hyderabad office, 6 days/week.

Preferred Qualifications:

• Experience working with D2C or FMCG brands selling on Flipkart.
• Experience managing Flipkart Seller Hub.
• Familiarity with marketplace analytics and keyword research tools.
• Understanding of Flipkart catalog optimization and search ranking factors.
• Flipkart marketplace advertising certifications or training.