Senior Search Engine Ads Specialist - Performance Marketing

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We are looking for a hands-on Google Ads Specialist to manage keyword research, campaign execution, Shopping feed optimization, and performance reporting across Google Ads. The ideal candidate will have proven experience managing Search, Shopping, Performance Max, and Display campaigns, along with Google Merchant Center feed management ideally with exposure to regulated categories like healthcare or supplements.

Roles & Responsibilities:

• Conduct keyword research using Google Keyword Planner, Google Trends, SEMrush, Ahrefs, and Search Terms Reports.
• Build keyword lists covering high-intent, branded, non-branded, competitor, generic, and long-tail terms.
• Optimize match types (Broad, Phrase, Exact) and maintain negative keyword lists to reduce wasted spend.
• Monitor Quality Scores and maintain a structured keyword master sheet.
• Execute, set up, launch, and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns.
• Configure budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions.
• Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups; perform QA before launch.
• Monitor performance daily, optimize bids/budgets/keywords/audiences, and scale winning campaigns.
• Improve Quality Score through keyword selection, ad relevance, and landing page experience.
• Run A/B tests across ad copy, landing pages, bidding strategies, and campaign structures.
• Manage and maintain Google Merchant Center and Merchant Center Next.
• Resolve product disapprovals, feed errors, and Merchant Center diagnostics issues.
• Optimize product feeds and attributes Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels.
• Work with supplemental feeds, feed rules, and automated feed improvements; ensure feed accuracy with catalog/dev teams.
• Analyze performance data from Google Ads and GA4 ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Conversions.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Manage advertising budgets, allocate spend based on performance, and monitor pacing.
• Ensure accurate conversion tracking via Google Tag Manager and Google Ads; verify GA4 integration and Enhanced Conversions.
• Monitor account health, troubleshoot policy violations and suspensions, and maintain a clean account structure.

Desired Candidate Profile:

• 1- 3 years of hands-on experience managing Google Ads campaigns.
• Strong working knowledge of Google Ads and campaign types (Search, Shopping, PMax, Display, YouTube, Remarketing).
• Strong understanding of keyword research, bidding strategies, Quality Score, and match types.
• Strong working knowledge of Google Merchant Center and Merchant Center Next.
• Hands-on experience with product feed management and optimization.
• Experience troubleshooting product disapprovals, feed errors, and account suspensions.
• Experience working with high-policy/high-rejection categories (Nutraceuticals, Supplements, Healthcare, Personal Care, Medical Devices, or similar).
• Strong understanding of Google Ads and Merchant Center policies, especially for healthcare/regulated products.
• Basic understanding of GA4, Google Tag Manager, and conversion tracking.
• Strong analytical mindset with the ability to interpret campaign data.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent attention to detail and execution accuracy.
• Good communication and collaboration skills.
• Willing to work from the Hitech City, Hyderabad office, 6 days/week.

Preferred Qualifications:

• Experience working with D2C or eCommerce brands.
• Experience with Shopify and Google Merchant Center integrations.
• Familiarity with feed management tools (Feedonomics, DataFeedWatch, Channable, Simprosys, or similar).
• Familiarity with SEMrush, Ahrefs, Looker Studio, and Google Trends.
• Google Ads Certifications.