Senior Social Media Ads Specialist - Performance Marketing

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We are looking for a hands-on Meta Ads Specialist to set up, execute, and optimize advertising campaigns across Facebook and Instagram. The ideal candidate will have proven experience managing Meta campaigns for D2C or eCommerce brands, with strong analytical skills to drive performance while maintaining efficient acquisition costs.

Total Experience: 3 - 5 years

Roles & Responsibilities:

• Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram).
• Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Configure campaign objectives, budgets, bidding strategies, schedules, and placements.
• Upload creatives, ad copies, headlines, and CTAs accurately.
• Ensure campaigns follow internal naming conventions and account structure; perform QA before launch.
• Monitor campaign performance daily and take timely optimization actions.
• Pause underperforming campaigns and scale winning ones; refresh fatigued creatives.
• Optimize budgets, audiences, placements, and creatives to improve efficiency.
• Execute A/B tests across creatives, audiences, offers, and campaign structures.
• Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting audiences with exclusions.
• Pull and analyze data from Meta Ads Manager ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, Spend.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Manage advertising budgets across timeframes, allocating spend based on performance and pacing.
• Ensure proper Pixel implementation, event tracking, and Conversion API (CAPI) setup.
• Validate UTMs, tracking, and attribution settings; troubleshoot issues with the technical team.
• Monitor account health, troubleshoot delivery issues, and maintain a clean account structure.

Desired Candidate Profile:

• 1-3 years of hands-on experience managing Meta Ads for D2C, eCommerce, or digital marketing agencies.
• Strong working knowledge of Meta Ads Manager.
• Experience launching, managing, optimizing, and scaling Meta campaigns.
• Good understanding of Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Basic understanding of Meta Pixel, CAPI, event tracking, and attribution.
• Strong analytical mindset with the ability to interpret campaign data.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent attention to detail and execution accuracy.
• Good communication and collaboration skills.
• Willing to work from the Hitech City, Hyderabad office, 6 days/week.

Preferred Qualifications:

• Experience working with Shopify brands.
• Experience managing campaigns for health, wellness, or D2C brands.
• Meta Blueprint Certification.