Crompton - Brand Manager

Primary Objective:

• The person will be responsible to develop and deploy brand communication.
• Own the delivery of the brand strategy in close alignment with the business function.
• Brand activations to drive consideration in regional markets for focus categories.

Key Responsibilities:

Brand Communication:

• Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category.
• Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.
• Work closely with creative and media agencies to develop effective and impactful communication.
• Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).

Media Management:

• Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital).
• Track and analyze media performance metrics to drive better ROI.
• Stay updated on emerging media trends, consumer behaviors, and platform innovations.

Agency Management:

• Custodian of creative, media agencies to build and drive the brand strategy.

Measuring performance of overall Marketing and Branding efforts:

Key Skillsets:

• Consumer and Business Understanding.
• Creative story-telling and excellent communication skills.
• Media buying and planning.
• Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners.
• Analytical thinking and driving marketing metrics.
• Problem solving, data analysis and strong focus on processes.

Competencies:

• Consumer understanding.
• Awareness of trends and data driven approach.
• Media savvy and understanding of media metrics.
• Ability to craft creative communication.
• Displays high level of ownership.
• Go getter attitude.
• Collaborative approach with agencies and internal stakeholders.
• Problem solving ability to arrive at solutions.