Digital Marketing Assistant

Key Responsibilities

• Support website ranking improvement through SEO activities.
• Conduct basic keyword research and optimize website content, meta tags, headings, and internal links.
• Monitor website performance using Google Analytics and Google Search Console.
• Assist with content creation while following SEO best practices.
• Create and publish content on Facebook, Instagram, and LinkedIn.
• Monitor social media performance and prepare basic reports.
• Conduct competitor research and support link-building activities.
• Assist with Google Ads and paid social media campaigns.
• Track campaign performance metrics such as reach, impressions, clicks, engagement, and conversions.
• Prepare weekly and monthly performance reports for SEO and paid campaigns.

Required Skills

• Basic understanding of SEO, Google Ads, and digital marketing concepts.
• Familiarity with Google Analytics, Search Console, Tag Manager, Microsoft Clarity, and Facebook Pixel is an advantage.
• Knowledge of social media platforms, including Facebook, Instagram, and LinkedIn.
• Understanding of key marketing metrics such as CPC, CTR, impressions, reach, and conversions.
• Good written and verbal communication skills.
• Basic analytical and reporting skills.