Head Of Marketing, India

Head of Marketing, India

Client: Leading Global Premium Audio & Consumer Technology Organization

Position: Head of Marketing – India

Experience: 12+ Years

Location: Mumbai / Delhi NCR / Bangalore

Industry: Consumer Electronics / Premium Audio / Consumer Durables

About the Organization

Our client is a leading global technology and consumer audio organization with a strong presence across international markets. The company is renowned for its premium audio products, innovative sound technologies, and globally recognized consumer brands.

With a diverse portfolio spanning premium headphones, wireless speakers, home audio systems, soundbars, and high-end audio solutions, the organization continues to shape the future of connected audio experiences.

Operating at the intersection of technology, innovation, and lifestyle, the organization is committed to delivering superior consumer experiences through cutting-edge products and strong brand engagement.

The organization is now looking for an accomplished marketing leader to spearhead its India marketing operations, strengthen brand positioning, and drive business growth across the consumer audio category.

Position Overview

The Head of Marketing – India will be responsible for developing and executing the overall marketing strategy for the organization's consumer audio portfolio in India.

The role will focus on driving brand growth, strengthening market positioning, accelerating revenue performance, and building long-term brand equity. The incumbent will lead integrated brand and trade marketing initiatives across traditional retail, modern trade, digital, e-commerce, and direct-to-consumer channels.

This position requires a strategic yet execution-oriented marketing leader with strong business and financial acumen, extensive experience in building consumer-facing brands, and the ability to drive cross-functional collaboration across Sales, Product, Finance, eCommerce, and global leadership teams.

The successful candidate will play a pivotal role in strengthening the organization's market leadership and driving sustainable business growth in India.

Key Responsibilities

1. Brand Strategy & Integrated Marketing

• Develop and execute the overall brand marketing strategy for the organization's premium consumer audio portfolio in India, aligning global brand positioning with local market requirements.
• Strengthen brand awareness, consumer engagement, premium positioning, and market share through impactful marketing initiatives.
• Lead integrated marketing and communication campaigns across digital, retail, public relations, influencer marketing, and other consumer touchpoints.
• Ensure consistent brand communication while balancing short-term business objectives with long-term brand equity.
• Identify emerging consumer trends and market opportunities to strengthen brand relevance and category leadership.

2. Trade Marketing & Channel Development

• Develop and execute trade marketing strategies to drive sales and improve sell-out performance across traditional retail, modern trade, e-commerce, and D2C channels.
• Ensure effective retail execution through merchandising, in-store branding, product visibility, and point-of-sale initiatives.
• Collaborate with Sales and Product teams to develop and execute comprehensive go-to-market strategies for new product launches.
• Drive channel-specific marketing programs and optimize Market Development Fund (MDF) investments to maximize business impact and ROI.
• Strengthen the overall consumer experience across online and offline sales channels.

3. Financial Planning & Marketing Performance

• Lead marketing budget planning, allocation, and utilization in alignment with business priorities.
• Demonstrate a strong understanding of P&L dynamics and ensure marketing investments generate measurable business returns.
• Develop business cases, performance metrics, and ROI frameworks to evaluate marketing effectiveness.
• Monitor campaign performance, consumer engagement, revenue contribution, and other key business indicators.
• Identify opportunities to optimize marketing spends and improve overall campaign efficiency.

4. Business Collaboration & Market Intelligence

• Work closely with Sales, Finance, Product, eCommerce, and regional/global leadership teams to ensure alignment between marketing strategy and business objectives.
• Analyze consumer behaviour, market dynamics, competitor activities, and industry trends to identify growth opportunities.
• Translate market intelligence into actionable marketing and business strategies.
• Drive cross-functional collaboration within a matrix organization while ensuring effective execution of key business initiatives.

5. Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team.
• Establish clear performance objectives, accountability, and execution standards.
• Develop internal capabilities and foster a culture of innovation, collaboration, and continuous improvement.
• Manage external agencies and strategic partners to ensure quality, consistency, and timely delivery of marketing initiatives.

Candidate Profile & Required Experience

• 12+ years of progressive experience in marketing, brand management, or commercial leadership roles, preferably within multinational organizations.
• Minimum 5 years of experience in leading teams and developing talent within matrix-driven organizational structures.
• Strong expertise in brand strategy, product marketing, integrated marketing communications, and end-to-end product launches.
• Proven experience in trade marketing, channel development, and driving sell-out across retail, modern trade, e-commerce, and digital ecosystems.
• Strong understanding of marketing budgets, P&L management, financial planning, and ROI-driven investments.
• Demonstrated ability to build and execute marketing strategies that deliver both brand equity and measurable business growth.
• Excellent stakeholder management, communication, and leadership skills, with the ability to influence cross-functional and global teams.
• Strong analytical and strategic thinking capabilities, coupled with hands-on execution experience.
• Familiarity with AI tools and their application in improving productivity, problem-solving, and marketing effectiveness.

Preferred Industry Experience & Qualifications

• Experience in Consumer Electronics, Audio, Headphones, Consumer Durables, or FMCG industries will be strongly preferred.
• Exposure to premium consumer brands and large-scale brand-building initiatives.
• Strong understanding of the Indian consumer market, digital ecosystem, and e-commerce landscape.
• Experience working with creative, media, digital, and marketing agencies.
• Proficiency in English and Hindi.
• Bachelor's degree in Business Administration, Marketing, or a related discipline. MBA or postgraduate qualification in Marketing or Business Management is preferred.

Location & Other Requirements

• Preferred locations: Mumbai, Delhi NCR, or Bangalore.
• Candidates based in other locations should be open to relocation.
• Willingness to undertake domestic and international travel as required.
• Must have the legal right to work in India.

Key Competencies

• Strategic Brand Leadership
• Integrated Marketing & Communication
• Trade & Channel Marketing
• Product Launch & Go-to-Market Strategy
• P&L and Budget Management
• Digital & eCommerce Marketing
• Consumer Insights & Market Intelligence
• Cross-functional Stakeholder Management
• Team Leadership & Talent Development
• Business Growth & Performance Orientation

Confidentiality Note: The client's identity will be disclosed to shortlisted candidates during the subsequent stages of the recruitment process.