The Mall Marketing Manager Is Responsible For Conceptualizing, Planing

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Key Responsibilities:

1. Marketing Strategy & Execution

• Develop and implement annual marketing calendars aligned with business goals.
• Plan and execute ATL/BTL campaigns to promote the mall, key events, and offers.
• Launch seasonal promotions, thematic events, and activations to attract footfall.

2. Event Management

• Organize and manage mall events (festivals, fashion shows, concerts, kids' events, etc.).
• Coordinate with event partners, agencies, production teams, and internal departments.
• Ensure events are aligned with brand image and tenant requirements.

3. Digital & Social Media Marketing

• Manage the malls website, social media handles, and digital campaigns.
• Collaborate with influencers and content creators to boost engagement.
• Track digital KPIs, run paid campaigns, and use analytics for performance improvement.

4. Public Relations & Advertising

• Build strong media relationships and handle press releases, interviews, and media coverage.
• Liaise with local newspapers, radio, OOH partners, and digital media agencies.
• Ensure consistent branding across all platforms.

5. Tenant Relations & Support

• Coordinate with retailers to amplify their brand promotions and new launches.
• Create joint marketing programs and facilitate tenant-driven activations.
• Share monthly marketing reports and footfall insights with tenants.

6. Market Research & Analysis

• Monitor customer demographics, shopping behavior, and competitor activities.
• Conduct footfall analysis, campaign performance reviews, and post-event reports.
• Stay updated with retail and lifestyle trends for fresh marketing ideas.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Business, or related field.
• 6–10 years of relevant experience in mall marketing, retail, events, or lifestyle brands.
• Proven experience in managing large-scale events and digital campaigns Role & responsibilities

Preferred candidate profile