The Social Media Asst Manager Is Responsible For Managing The MalL

. Social Media Content & Calendar Management

• Create and maintain a monthly content calendar aligned with marketing campaigns and events.
• Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
• Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

• Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
• Monitor online conversations and engage with the audience regularly to build loyalty.
• Address queries and complaints and escalate where necessary.

3. Influencer & Collaboration Management

• Identify and onboard relevant local influencers and creators for campaigns.
• Plan influencer visits, walkthroughs, contests, and content tie-ups.
• Track influencer deliverables and performance.

4. Campaign Execution & Promotion

• Support the execution of seasonal campaigns, event promotions, and tenant-focused content.
• Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
• Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

• Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
• Prepare monthly social media reports with insights and recommendations.
• Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

• Liaise with store managers to gather updates on offers, new launches, and events.
• Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Preferred candidate profile