Posted: 1 week ago
1-2 years
Mumbai(Bhandup West)
Digital Marketing/Marketing
work from office
Full Time
Closes 3 Jan 2027
Posted: 1 week ago
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Job Description
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Job Description
- Job Title: AM/DM - Social Media & Digital Marketing
- Department: Marketing
- Experience: 1-2 years
- Employment Type: Full-time
- Location: Bhandup West, Mumbai
- Work Mode: Work from Office
- About CyberFrat
- CyberFrat is where real-world cybersecurity learning meets technical depth and context. Through community,
- practical learning, and industry exposure, we help professionals build the judgment, skills, and confidence they
- need to handle real security challenges.
- Website: https://cyberfrat.com/
- About the Role
- We are looking for a creative and data-driven Social Media & Digital Marketing professional to build CyberFrat
- digital presence, grow its online community and generate qualified leads through organic marketing campaigns.
- Key Responsibilities:
- Social Media & Content :
- Manage CyberFrat presence across LinkedIn, Instagram, Facebook, YouTube and other relevant
- platforms.
- Plan and execute monthly content calendars covering posts, carousels, reels, videos, stories and
- campaigns.
- Create engaging content around cybersecurity, AI, technology, trainings, certifications and community
- initiatives.
- Identify industry trends and convert them into relevant content and campaigns.
- Organic Lead Generation
- Plan and execute organic lead-generation campaigns for trainings, certifications, memberships, webinars
- and events.
- Generate qualified leads through social media, SEO, content marketing, email marketing, webinars and
- community engagement.
- Develop campaigns with clear target audiences, messaging, CTAs and lead-generation objectives.
- Work closely with the sales team to track lead quality, follow-ups and conversions.
- Continuously optimize organic campaigns based on lead and conversion performance.
- Digital Marketing & Analytics:
- Support SEO, website content, email marketing and other digital initiatives.
- Track reach, engagement, website traffic, leads and conversions.
- Analyze campaign performance and identify opportunities to improve organic lead generation.
- Coordinate with design, video, sales and other internal teams for campaign execution.
- Required Skills :
- 5 years of experience in social media and digital marketing.
- Strong understanding of organic lead generation and digital campaigns.
- Good content creation, copywriting and social media skills.
- Understanding of SEO, email marketing and digital analytics.
- Ability to understand and work with marketing KPIs.
- Strong communication, creativity and execution skills.
- Key KPIs :
- Qualified leads generated through organic campaigns
- Organic lead-to-sale conversion
- Social media reach and engagement
- Organic website traffic
- Campaign and content performance
- Webinar/event registrations
- Contribution of organic channels to overall marketing revenue
Skills
Social Media MarketingContentDigital BrandingBrandingLinkedin MarketingDigitalMarketingDigital CampaignsDigital MarketingCampaign PerformanceContent CreationCopywritingEmail MarketingMarketing CampaignsMediaMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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