Marketing Communications Specialist Healthcare

Key Responsibilities:

• Develop and execute marketing communication plans to showcase CYRIX Healthcare's comprehensive solutions for customer engagement.
• Create content for various platforms including websites, social media, email campaigns, brochures, videos, white papers, and case studies.
• Collaborate closely with product managers, engineers, and regulatory teams to ensure the accuracy and compliance of messaging.
• Manage social media strategies to engage with healthcare professionals, industry leaders, and stakeholders effectively.
• Plan and execute product launches, webinars, trade shows, and industry events.
• Strategize, design, and execute customer events, participate in industry and corporate events, and represent CYRIX Healthcare.
• Generate leads and manage public relations efforts including press releases and media outreach.
• Develop educational materials and thought leadership content like blogs, webinars, and white papers.
• Track and analyze campaign performance to optimize marketing strategies.
• Work with sales teams to create marketing collateral that supports lead generation and conversion.
• Design and implement employee engagement programs in collaboration with HR teams.
• Collaborate with physicians, healthcare providers, and internal teams to promote services and health education.
• Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field.
• 4-5 years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry.
• Strong writing and editing skills with the ability to simplify complex medical and technical concepts into engaging content.
• Experience or working knowledge of digital marketing tools, SEO, Google Analytics, and email marketing platforms.
• Knowledge of healthcare industry regulations and guidelines is a plus.
• Ability to manage multiple projects in a fast-paced, regulated environment.
• Proficiency in graphic design, video editing (Adobe suite), or CRM software is a bonus.

- Attention to detail and the ability to balance technical accuracy with marketing creativity.,