Marketing Communications Specialist Healthcare

Your key responsibilities will include developing and executing marketing communication plans, creating and managing content for various channels such as websites, social media, email campaigns, brochures, videos, white papers, and case studies. You will work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging. Additionally, you will oversee social media strategies, engage with healthcare professionals, industry leaders, and stakeholders, plan and execute product launches, webinars, trade shows, and industry events, and manage public relations efforts including press releases and media outreach.

You will also be responsible for developing educational materials and thought leadership content, tracking and analyzing campaign performance, collaborating with sales teams to create marketing collateral, designing and running employee engagement programs, and coordinating with external agencies, vendors, and media outlets for PR and advertising efforts.

To be successful in this role, you should have a Bachelor's degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field, along with at least 2 years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry. Strong writing and editing skills, experience with digital marketing tools, SEO, Google Analytics, and email marketing platforms are also required. Knowledge of healthcare industry/regulatory guidelines and proficiency in graphic design, video editing, or CRM software will be advantageous.

At CYRIX Healthcare, we are a 1200 Strong Medical Technologies company with a Vision of Ensuring Healthy Healthcare Technologies for a Healthier World. Headquartered in Kochi, Kerala, with PAN-India operations and an international presence in UAE, Saudi Arabia, Kuwait, and more, we serve 25000+ Hospitals and maintain 550,000 medical devices across India ensuring 98% plus uptime. Our focus is on excellence through proactive service, cutting-edge diagnostics, and a commitment to patient safety, empowering healthcare providers with confidence in expert hands. If you are passionate about marketing communications and making a difference in healthcare, we would love to have you on our team.,