Event Management - BTL Activities

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 2 weeks ago
0-1 years
Bengaluru / Bangalore, Karnataka
work from office

Posted: 2 weeks ago
|
Applicants: 98+
Job Description
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Job Description

Key Responsibilities
  • Planning & Execution of BTL Activities
  • Plan and execute:
  • Health camps (screening, awareness)
  • Apartment / RWA activations
  • Corporate wellness programs
  • Local events and tie-ups
  • Ensure end-to-end execution (permissions, logistics, branding, staffing)
  • Lead Generation & Conversion Support
  • Generate qualified patient leads through all BTL activities
  • Maintain lead database with:
  • Name, contact, requirement, source
  • Coordinate with:
  • Call centre
  • OPD / front office
  • Ensure leads are followed up and converted to consultations
  • Community & Referral Network Development
  • Build and maintain relationships with:
  • Local clinics & GPs
  • Diagnostic centres
  • RWAs & community groups
  • Corporate HR teams
  • Increase referral inflow from assigned territory
  • Territory Management
  • Handle assigned geography (cluster/zone)
  • Identify high-potential areas for outreach
  • Ensure consistent activity presence in territory
  • Branding & Visibility (Local Level)
  • Execute localized branding:
  • Standees, posters, flyers
  • Society boards, clinic branding
  • Ensure correct brand usage as per hospital guidelines
  • Data Tracking & Reporting
  • Track and report:
  • Number of activities conducted
  • Leads generated
  • Conversions (consultations/admissions)
  • Revenue contribution
  • Submit daily/weekly MIS reports
  • Coordination with Internal Teams
  • Ensure:
  • Proper patient handling
  • Minimal waiting time
  • Clear communication of services
  • Represent hospital values during all interactions
  • Work closely with:
  • Doctors for camp participation

    Looking to get Placed? Try our Placement Guarantee Plan

  • Nursing for screening support
  • Operations for logistics
  • Ensure smooth execution without service gaps
  • Patient Experience at Camps
Ensure
  • Proper patient handling
  • Minimal waiting time
  • Clear communication of services
Represent hospital values during all interactions
Qualifications
Education: MBA in Marketing
Experience: 0 to 3 yrs experience
Must have skills
  • Event Management
  • On-ground marketing execution
  • Lead generation & tracking
  • Basic data handling (Excel / CRM)
  • Excellent Communication Skill
  • Strong persuasion
  • Relationship building
  • Street-smart problem solving
  • High energy & self-driven attitude

Skills

BrandingMarketing

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Important dates & deadlines?

Application Deadline

29 Jul 26, 02:55 PM IST

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Event Management - BTL Activities

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