Job Description
- Planning & Execution of BTL Activities
- Plan and execute:
- Health camps (screening, awareness)
- Apartment / RWA activations
- Corporate wellness programs
- Local events and tie-ups
- Ensure end-to-end execution (permissions, logistics, branding, staffing)
- Lead Generation & Conversion Support
- Generate qualified patient leads through all BTL activities
- Maintain lead database with:
- Name, contact, requirement, source
- Coordinate with:
- Call centre
- OPD / front office
- Ensure leads are followed up and converted to consultations
- Community & Referral Network Development
- Build and maintain relationships with:
- Local clinics & GPs
- Diagnostic centres
- RWAs & community groups
- Corporate HR teams
- Increase referral inflow from assigned territory
- Territory Management
- Handle assigned geography (cluster/zone)
- Identify high-potential areas for outreach
- Ensure consistent activity presence in territory
- Branding & Visibility (Local Level)
- Execute localized branding:
- Standees, posters, flyers
- Society boards, clinic branding
- Ensure correct brand usage as per hospital guidelines
- Data Tracking & Reporting
- Track and report:
- Number of activities conducted
- Leads generated
- Conversions (consultations/admissions)
- Revenue contribution
- Submit daily/weekly MIS reports
- Coordination with Internal Teams
- Ensure:
- Proper patient handling
- Minimal waiting time
- Clear communication of services
- Represent hospital values during all interactions
- Work closely with:
- Doctors for camp participation
Looking to get Placed? Try our Placement Guarantee Plan
- Nursing for screening support
- Operations for logistics
- Ensure smooth execution without service gaps
- Patient Experience at Camps
- Proper patient handling
- Minimal waiting time
- Clear communication of services
Qualifications
Education: MBA in Marketing
Experience: 0 to 3 yrs experience
Must have skills
- Event Management
- On-ground marketing execution
- Lead generation & tracking
- Basic data handling (Excel / CRM)
- Excellent Communication Skill
- Strong persuasion
- Relationship building
- Street-smart problem solving
- High energy & self-driven attitude
Skills
BrandingMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
29 Jul 26, 02:55 PM IST
Similar Jobs
View All

