Brand Manager - Therapeutics

Dabur India Limited

Digital Marketing/Marketing

98+ Applicants

Posted: 1 year ago

4-8 years

Ghaziabad, Uttar Pradesh

Work from Office

Posted: 1 year ago

Applicants: 102+

Job Description

About Company

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Job Description

You will be responsible for preparing and executing brand building strategies in order to achieve given top line and bottom line targets through the development of the requisite marketing mix. Additionally, you will be expected to conduct market research and analysis.

Your main roles and responsibilities will include ensuring the achievement of top line and bottom-line targets by providing marketing planning, support, and execution. You will also be responsible for ensuring the optimal utilization of resources from market research agencies, advertising agencies, and media agencies. Identifying research needs, evaluating market research proposals, and implementing necessary actions based on research findings will also be part of your responsibilities.
You will be required to develop brand strategies by formulating long-term and short-term objectives and preparing incremental plans for marketing and brand building, which you will then execute. Ensuring the development and implementation of marketing mix elements in alignment with business/marketing plans will be crucial. These elements will include communication strategy (including advertising), promotional plans (consumer promo, trade promo, merchandising, and other visibility initiatives), media planning, packaging, pricing decisions, and product development.
The ideal candidate for this position should have a minimum of 4-8 years of experience in the pharma industry, preferably with dermatology experience. A pharma degree with an MBA or M Pharm qualification is required.
We are an equal opportunity employer and value diversity in our workforce. We believe that a diverse workforce is essential to effectively cater to the multi-category organization we operate in, serving a wide range of customers across various geographies.,

Skills

AdvertisingMediaMarketingBrand Building StrategyMarketing PlanningMedia PlanningProduct DevelopmentAdvertisingMarket ResearchPromotional Planning

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About Company

Dabur India Limited is a leading Indian consumer goods company with a rich heritage of over 135 years. Built on the foundation of traditional Ayurvedic principles, Dabur has evolved into a global brand offering a wide range of healthcare, personal care, and food products. Committed to quality, innovation, and sustainability, Dabur strives to enhance the well-being of consumers around the world.

Important dates & deadlines?

Application Deadline

10 Oct 25, 05:13 PM IST

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