Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Mohali (Onsite)

Shift Timing: 12pm to 9 pm IST

Working Days: 2 alternateSaturdayare working in every month

Website:www.dnagrowth.com

Role Overview:

We seek a highly skilled and versatile Digital Marketing Manager with a proven track record in managing successful digital marketing campaigns. The ideal candidate will have a strong understanding of marketing automation, AI-driven tools, and data-driven decision-making. This role requires someone who can seamlessly switch between tasks, manage multiple projects, and deliver measurable results in a fast-paced environment.

Key Responsibilities:

Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.) to achieve business objectives.

Stay updated on industry trends, best practices, tools, and emerging technologies to ensure competitive advantage.

Plan, execute, and optimize multi-channel digital campaigns, ensuring alignment with brand objectives and KPIs.

Track and report on campaign performance, delivering actionable insights for improvement.

Responsible for the creation of engaging, high-quality content tailored to target audiences.

Collaborate with design and content teams to produce visually appealing and impactful campaigns.

Leverage marketing automation platforms and AI-driven tools to enhance productivity, targeting, and personalization.

Identify opportunities to streamline workflows and improve campaign efficiency using technology.

Optimize website content and performance to improve search engine rankings and organic traffic.

Manage PPC campaigns, analyze performance data, and implement strategies to maximize ROI.

Develop and execute social media strategies to increase brand visibility and engagement.

Monitor trends, audience behavior, and platform updates to refine social media efforts.

Utilize analytics tools to measure campaign effectiveness and provide data-driven recommendations.

Create detailed performance reports highlighting successes, areas for improvement, and next steps.

Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.

Act as a bridge between creative, technical, and business stakeholders to achieve common goals.

Required Skills & Qualifications:

10 yearsof hands-on experience in digital marketing roles.

Proficiency in tools such as Google Analytics, Google Ads, Hub Spot, SEMrush, Hoot suite, Canva, and AI tools (e.g., ChatGPT, Jasper, or similar).

Strong understanding of SEO, SEM, social media, and content marketing strategies.

Experience/ knowledge of design tools, visual elements, and brand kit.

Experience with marketing automation tools like Apollo, Mailchimp, or similar platforms.

Excellent analytical skills with a knack for interpreting data and translating it into actionable strategies.

Strong multitasking abilities and project management skills to handle multiple campaigns simultaneously.

Exceptional communication and interpersonal skills, with a collaborative mindset.

Creative thinker who can adapt quickly to changing priorities and requirements.

Preferred Qualifications:

Experience in working with international markets, particularly the US and the UK, is a plus.

Certification in Google and Linked-in Ads, SEO, or other relevant digital marketing areas.

Knowledge of AI/ML-driven marketing solutions.