Paid Social Media Executive

About the role

Key responsibilities

• Understand client or business objectives (leads, sales, traffic, awareness) and turn them into a platform-wise media plan.
• Build campaigns from scratch in Meta Ads Manager, LinkedIn Campaign Manager and Google Ads, covering objectives, audiences, placements, bidding, budgets and schedules.
• Create audience strategies: custom audiences, lookalikes, retargeting, job title/industry targeting on LinkedIn, and keyword/intent targeting on Google.
• Work with the creative and content teams on ad copy, creatives and landing pages, and brief them with platform specs and best practices.
• Set up conversion tracking: Meta Pixel and Conversions API, LinkedIn Insight Tag, Google Tag Manager, GA4 and offline conversion tracking.

• Monitor daily delivery, pacing, spend and performance against KPIs (CPM, CTR, CPC, CPL, CPA, ROAS).
• Run A/B tests on creatives, copy, audiences and bidding strategies.
• Optimize budgets across campaigns and platforms based on performance.
• Fix issues such as ad disapprovals, learning phase problems, audience overlap and creative fatigue.
• Ensure campaigns deliver in full, with budget, impressions, clicks and leads on target by the end of the flight.

• Prepare weekly and monthly performance reports with insights and next steps.
• Present results and recommendations to internal teams and clients.
• Track lead quality and coordinate with sales or client teams on feedback.
• Keep up with platform updates, new ad formats and industry trends.

Requirements

• 1-2 years of hands-on experience running paid campaigns on at least one of Meta, LinkedIn or Google Ads.
• Experience managing campaigns end to end, from setup to optimization to reporting.
• Working knowledge of ad budgets, bidding strategies, audience targeting and conversion tracking.
• Strong analytical skills and comfort with Excel/Google Sheets and platform dashboards.
• Clear written and verbal communication.

• Experience on more than one of the three platforms, especially LinkedIn B2B lead generation.
• Familiarity with Google Analytics 4, Google Tag Manager and Looker Studio.
• Meta Blueprint or Google Ads certifications.
• Experience with lead gen forms and CRM integrations.
• Agency experience or exposure to multiple industries and accounts.

Key skills