Marketing Executive

Elevating Possibilities: Shaping Futures through Technical Marketing Excellence!

We are Datum Advanced Composites Private Limited a rapidly growing fibre-reinforced polymer (FRP) composite manufacturing business from Kanpur, Uttar Pradesh, India. At Datum, we design, develop, and manufacture high-performance lightweight FRP composites products for our customers. We cover all aspects of the composite product lifecycle, from new product design, process development, prototyping, verification and validation, and series production to aftersales product support. We offer accurate market intelligence and industry-leading technical training courses to help businesses and professionals grow effectively.

Our customer base includes global Original Equipment Manufacturers (OEMs), Micro, Small & Medium Scale Enterprises (MSMEs), Public Sector Undertakings (PSUs) and academic organisations hailing from the Aerospace, Defence, Automotive, Mass Transport, Marine, Renewable Energy and Healthcare sectors. We work with our customers on one-off assignments, short-term projects, multi-stage programmes and long-term development partnerships.

At Datum, we cater to a diverse customer base. You will get an opportunity to work on a wide variety of solutions ranging from unmanned platforms, aerospace and defence systems, marine structures, automotive parts, energy systems, smart prosthetics to robotics. You will be a part of Strategy job family in our Advanced Manufacturing Facility at 523, Ratanpur, Panki, Kanpur 208020, Uttar Pradesh, India. The role is Full Time and Permanent.

We are seeking a talented and dynamic Marketing Executive to join our company. As a crucial member of our Strategy team, you will be responsible for creating and executing comprehensive B2B and B2G marketing strategies, crafting engaging technical content, designing captivating visuals, infographics and videos, and managing various communication channels to enhance our brand presence and drive business growth.

The successful candidate shall be responsible for performing the following activities:

• Develop and implement B2B and B2G marketing strategies to effectively reach target markets and government entities.

• Create, manage, and execute compelling social media and email marketing campaigns to engage our audience.
• Produce technical content, including articles, whitepapers, explainers, and newsletters, to showcase our expertise and industry insights.
• Design visually appealing graphics, branding materials, and business communications to maintain a consistent brand identity.
• Manage and optimise the company website for SEO and user experience, ensuring accurate and up-to-date information.
• Handle press releases and media relations, building relationships with industry publications and journalists.
• Collaborate with cross-functional teams to gather technical information and translate it into accessible content.
• Monitor social media trends and engagement metrics to continually refine and improve the marketing strategy.

Your role as a Marketing Executive is critical to the businesss success. You will ensure new businesses are won, projects fulfilled on time and customer expectations are met.

The successful candidate shall demonstrate the following attributes:

• Bachelors degree in Marketing, Communications, Web Design, Graphics Design, BTech, MTech, management, or related field.
• Proven experience in B2B and B2G marketing within a technical or manufacturing industry.
• Strong technical content writing skills with the ability to simplify complex concepts for audiences.
• Proficiency in graphic design tools and experience creating visually appealing marketing materials.
• Familiarity with website management, SEO, SMO, and analytics tools.
• Excellent communication and interpersonal skills, with the ability to collaborate and engage cross-functional teams.
• Detail-oriented with strong organisational and project management abilities.

• Strong understanding in composites manufacturing, aerospace, or defence industries.
• Masters degree in Marketing, Communications, or a related field.
• Prior involvement in the creation of technical explainers, whitepapers, and press releases.
• Knowledge of government procurement processes and B2G marketing strategies.

We offer excellent career development opportunities, a competitive salary, and exceptional benefits. We are an equal opportunities employer. Were committed to developing a diverse workforce.