Product Marketing Manager-Seeds

Job Title: Product Manager - Seeds

Job Purpose

• Conduct Market Research Identify customer needs and industry trends.
• Manage Product Lifecycle Oversee development, launch, and performance of new and existing Products.
• Collaborate Across Teams Coordinate with R&D, sales, and marketing team for better product performances.
• Optimize Performance Analyze data to improve product profitability and overall impact.

Market Analysis Research & Product Development

• Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings.
• Identify gaps and opportunities in the market for new or improved seeds products.
• Collaborate with R&D teams to design and develop innovative seeds that address market needs and comply with sustainability goals.
• Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness.

• Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out.
• Ensure products are continuously optimized to meet changing customer needs and market demands.
• Develop and implement competitive pricing strategies to maximize profitability and market share.
• Position products effectively in the market through targeted branding and differentiation.

• Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers.
• Provide support for sales teams in communications and product demonstrations.

• Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers.

• Analyze sales data, market share, and customer feedback to assess product performance.
• Prepare regular reports for senior management with recommendations for improvement.

• Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities.

• MBA or a specialized degree in Product Management, Marketing, or Agribusiness.
• Experience in the Seeds marketing and development is highly desirable.
• Strong business acumen and ability to align marketing strategies with business objectives.
• Proven experience as a Product Manager in the Seed industry, with 10-15 years of experience.
• Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
• Proficiency in Microsoft Office/Google workspace and market research tools.
• Excellent interpersonal, communication, and negotiation skills.
• Strong knowledge of marketing principles and strategies.