Dainik Bhaskar - Lead - Social Media & Growth

Role Overview:

We are looking for a Social Media & Growth Lead to set the Instagram strategy, identify the strongest stories and angles from our daily editorial output, and direct a small team responsible for editing and posting. The role is expected to remain hands-on shaping hooks, scripts, and final cuts rather than functioning purely as a reviewer of others' work.

This is a growth-oriented role. Success will be measured on follower growth and engagement, and more importantly, on the extent to which this audience converts into app installs and regular readers of the Bhaskar app.

Key Responsibilities:

• Own the Instagram strategy end-to-end: content pillars, posting cadence, format mix (Reels, carousels, Stories), and growth targets.
• Identify clip-worthy and carousel-worthy stories from the day's news quickly, and translate them into a script or edit brief.
• Repackage long-form Bhaskar content news stories, interviews, podcasts, and ground reportage into short-form video and carousels that work as standalone pieces, while preserving editorial accuracy and tone. This includes directing and quality-checking the team's edits, and personally cutting or fixing content when required.
• Lead a small team of 1-2 (editing and posting support): provide daily briefs, set quality standards, and build repeatable formats and templates that allow the team to operate efficiently.
• Build and maintain the mechanisms that convert Instagram followers into app installs including link-in-bio strategy, app-exclusive content, deep-linked Stories, and related tactics and track their effectiveness.
• Manage day-to-day account operations: community management, trend monitoring, and collaboration with creators or other Bhaskar handles where relevant.
• Report on performance weekly, tracking saves, shares, completion rate, and social-attributed app installs as primary metrics, rather than follower count or likes alone.
• Coordinate closely with the editorial desk to ensure social content remains accurate, timely, and consistent with the brand's editorial standards.

Requirements:

• 2-4+ years of experience growing a significant Instagram presence for a media brand, a creator/podcast team, or a content-driven business. Candidates should be able to demonstrate measurable results.
• Strong editing proficiency (CapCut, Premiere, or similar tools) sufficient to direct and quality-check a small editing team, and to personally produce a usable edit when required.
• Demonstrated experience repackaging long-form content (interviews, podcasts, articles, ground video) into high-performing short-form content.
• Experience leading or closely directing at least 1-2 team members in a production or content capacity.
• Strong news and current-affairs judgment, with the ability to identify newsworthy, shareable angles independently.
• Working familiarity with Instagram Insights and campaign data, and the ability to adjust strategy based on performance.
• Strong written English & Hindi for captions and hooks.

Preferred Qualifications:

• Prior experience on a podcast or interview-led content team, particularly repackaging long-form conversations into short-form video.
• Experience with news or publisher accounts specifically, where speed and accuracy are both critical.
• Familiarity with app growth and attribution fundamentals (deep links, UTM tracking, install attribution).

Application Process:

Interested candidates should submit their resume along with:

• Links to 3-5 pieces of short-form content they personally strategized and/or edited, along with performance results (views, saves, shares, follower growth).