SFMC Architect

Job Title: Salesforce Marketing Cloud Architect

• Overview Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the
• technical strategy, architecture, and optimization of enterprise marketing automation.
• This role focuses on platform scalability, governance, and data-driven personalization—
• not campaign execution.

Key Responsibilities

• Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder,

Mobile Studio, Automation Studio, Cloud Pages).

• Design scalable frameworks and automations for efficiency, compliance, and reuse.
• Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors.
• Use AMP script, SSJS, and SQL for personalization and audience segmentation.
• Develop intelligent journeys and automations with monitoring and alerts.
• Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent

management.

• Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.

Qualifications

• Bachelors degree required; advanced degree preferred.
• 8+ years of Salesforce experience
• 5+ years of hands-on SFMC technical experience.
• Strong in AMP script, SSJS, SQL, HTML/CSS.
• Proven experience integrating SFMC with Salesforce CRM.
• Knowledge of Einstein and AI features in SFMC.
• Certifications preferred: SFMC Developer, Consultant, Administrator.
• Excellent documentation, troubleshooting, and leadership skills