Assistant Manager- Digital Marketing

We are looking for an experienced Digital Marketing professional with a strong background in advertising and digital marketing campaigns. This role involves developing and executing content strategies across a diverse range of digital platforms, including the Universitys content hub, social media channels, campaign landing pages, emails, nurture communications and the Deakin University website.

Key Responsibilities:

• Ideate, develop, and produce high-quality content tailored for various digital channels, ensuring alignment with marketing objectives and audience engagement goals.
• Brief, create, and optimise content to enhance conversion rates and personalise messaging for different audience segments.
• Oversee the development, production, and writing of content for multiple assets, including websites, microsites, social media, email marketing, blogs, mobile applications, and digital activations.
  
• Analyse content marketing performance data, generate reports, and recommend improvements to optimise campaign effectiveness.
• Ensure all content adheres to Deakins brand guidelines, audience blueprint, and editorial style guide, maintaining consistency in style, quality, and tone of voice.

Key Considerations:

• A university degree in communications, media, journalism, professional writing, marketing, business, or public relations, with

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  relevant 3+ years of experience in digital marketing.
• Proven expertise in advertising, corporate communications, and digital marketing campaigns, with a deep understanding of content strategy and multi-platform execution.
• Demonstrated copywriting and editing skills, with experience in coordinating publications, scripting, content creation and a keen eye for grammar and editorial standards.
• Strong understanding of the digital media landscape and content requirements for different media channels.
• A collaborative mindset with the ability to work effectively within a team, adapt to different working styles, and take ownership of projects independently.