Decathlon - Digital Category Manager

Way of Working:

Office Location : Decathlon Anubhava, Bangalore

Work policy : 1 Day WFH in a week as per requirement

NOTE : There are multiple positions open for this role.

Experience : 4 - 6 years

About Us :
At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"
We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.
TEAM BACKGROUND :
You will be a part of the digital commerce team at Decathlon, with a specific focus on :
1. Category Strategy
2. GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc.
3. P&L responsibility
4. Conversion
5. Pricing & Offers
6. Assortment & competition tracking
7. Profitability
8. Category Analytics
9. Category experience
10. Input Metrics
11. NPS
:
A Digital Category Leader plays a critical role by driving the GMV and customer experience for the respective categories. This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.
Responsibilities :
Strategy
1. Conduct competitor analysis to identify opportunities for differentiation and market positioning.
2. Project and Performance Management
3. Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
4. PNL + Business Piloting
People
1. Collaboration with multiple vertical teams to achieve objectives
2. Stakeholder Management / Collaborations
3. Proactive business planning and owning the category online business case along with business finance and program teams.
4. Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.
5. Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.
6. Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances
Qualifications :
1. Master's degree is preferred
2. 4-6 years of relevant experience
3. Demonstrated expertise in category management, preferably within the D2C or ecommerce sector
4. Proficient analytical skills, with a strong ability in data analysis and market research
5. Outstanding communication essential