Brand Strategist - Social Media

Brand Strategy & Positioning

• Develop and execute long-term brand strategies to strengthen market positioning.
• consistency in brand messaging and identity across all digital, print, and social channels.
• Conduct market research to identify customer preferences and emerging trends, translating insights into actionable strategies.

Campaign Management

• Lead the planning and execution of 360-degree marketing campaigns to enhance brand awareness and drive sales.
• Collaborate with creative and content teams to craft compelling brand narratives aligned with core values and vision.

Brand Communication

• Develop and implement communication strategies that maintain a consistent brand voice across all platforms.
• Build and nurture relationships with influencers, media outlets, and key partners to amplify brand presence.
• Monitor and manage online reputation, ensuring prompt and professional engagement with customer feedback.

Sales & Performance Tracking
- Analyze the effectiveness of brand campaigns and initiatives, using data-driven insights to optimize strategies and maximize ROI.

• Collaborate with sales and digital marketing teams to track performance metrics and enhance brand growth efforts.