Business Development Executive - Direct Sales

Job Title:Business Development Executive (Direct Sales)

Department: Business Development (BD)

Experience Required: 1–3 Years

Location: Mohali, Punjab ( Onsite)

Job Type: Full-time, Permanent

About Us – Deftsoft

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for early-career professionals to learn, grow, and thrive.

Job Summary

We are looking for an energetic and goal-oriented Business Development Executive (Direct Sales) with 1 to 2 years of hands-on experience to join our BD department. In this role, you will be responsible for driving outbound lead generation, prospecting, and initial sales pipeline development targeting potential clients for our IT and tech solutions. The ideal candidate must be adept at using modern sales intelligence platforms, crafting targeted outreach campaigns, and building early-stage client relationships.

Key Responsibilities

• · Execute outbound sales strategies to identify, prospect, and engage decision-makers across target industries.
• · Build and manage target lead lists using industry-standard sales intelligence tools to ensure a consistent pipeline.
• · Conduct targeted outreach via LinkedIn messaging, cold emailing, and introductory calls to pitch IT and tech services.
• · Qualify inbound and outbound prospects, understand their basic business requirements, and schedule discovery meetings.
• · Coordinate with delivery and technical teams to assist in preparing customized project proposals and service quotes.
• · Maintain accurate, up-to-date lead data and activity tracking within the company CRM.
• · Follow up consistently with prospective clients to move leads efficiently through the initial stages of the sales funnel.
• · Meet and exceed monthly activity benchmarks, lead qualification targets, and outreach goals.

Requirements & Essential Skills

· Experience: 1–2 years of experience in outbound B2B sales, lead generation, or business development within the IT/Software industry.

· Must-Have Tool Proficiency: Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, and ZoomInfo.

• · Proven ability to source accurate B2B contact data, build prospect lists, and run multi-channel outreach campaigns.
• · Familiarity with CRM software (e.g., HubSpot, Zoho CRM, Salesforce) for pipeline management.
• · Strong written and verbal communication, active listening, and persuasive presentation skills.
• · High energy, goal-driven mindset, and the ability to work independently in a fast-paced environment.

Educational Qualification

· Any Graduate ( BSC.IT, B.Tech, MCA, or equivalent).

· Certification in B2B Sales, Lead Generation, or CRM platforms is a plus.