Business Development Executive - IT Service

- Business Development Executive - IT Services

Company: Deftsoft

Location: Mohali, Punjab

Experience: 2+ Years

Department: Business Development

About Deftsoft -

Deftsoft is a premier IT solutions provider based in Mohali, dedicated to delivering cutting-edge web development, mobile applications, and digital marketing services. With over 20 years of excellence, we specialize in helping global brands scale their digital presence. We take pride in our innovation-driven culture and offer a dynamic environment where both fresh graduates and experienced professionals can excel and grow.

Job Summary:

We are seeking a strategic and experienced Business Development - Lead Conversion with strong expertise in IT sales, particularly in web and mobile app development services.

The ideal candidate will have hands-on experience in lead conversion, account management, and building long-term client relationships.

This role demands a deep understanding of business needs, project requirements, and the ability to drive the full sales cycle—from prospecting to closing deals—while also supporting and mentoring the junior sales team.

Responsibilities:

• Drive end-to-end lead conversion and client acquisition through platforms like Upwork, PPH, Guru, and LinkedIn.

• Engage in high-level client communication (email, chat, video calls) to gather requirements, present service offerings, and close deals.

• Collaborate with technical and pre-sales teams to provide accurate estimations, project scopes, and proposals.

• Prepare detailed and strategic proposals, RFPs, and business documents tailored to client needs.

•  Maintain a strong sales pipeline and report key metrics including lead status, conversion ratio, and revenue targets. Develop and nurture relationships with new and existing clients for repeat business and referrals.

• Identify new business opportunities in global markets and recommend strategic plans to tap into them

Requirements:

• 2 + years of proven experience in IT business development and sales, specifically for web and mobile app services.

•  Strong working knowledge of platforms like Upwork, PeoplePerHour, Guru, and LinkedIn Sales Navigator.

• Excellent communication, negotiation, and interpersonal skills.

• Deep understanding of web and mobile technologies (frontend/backend, native & hybrid apps like React Native, Flutter).

• Proven ability to manage and convert high-value leads and negotiate large contracts.

• Strong leadership skills and a collaborative approach to working with cross-functional teams.

• Proficiency with CRM tools, sales reporting, and client documentation

Educational Qualification

• Any Graduate (M. TECH, B. TECH, BCA, MCA, MBA).
• MBA or PG Diploma in Marketing/IT is preferred.