Performance Marketing Manager

Delente Technologies runs CarBike360.com and CMV360.com — AI/ML-powered auto-tech platforms helping users discover, compare, and choose vehicles. CarBike360 serves the personal vehicle segment (cars, bikes, scooters, EVs), while CMV360 caters to the commercial vehicle ecosystem (trucks, buses, and fleet buyers). Were looking for a Performance Marketing Manager to drive user acquisition, engagement, and revenue growth across both platforms.

Paid Acquisition & Growth

• Plan, execute, and scale performance campaigns across Google Ads (Search, Display, PMax), Meta, YouTube, and programmatic/native ad networks to drive traffic and qualified leads to both platforms
• Drive user acquisition funnels for high-intent actions: vehicle comparisons, dealer connects, on-road price inquiries, and lead form submissions
• Manage SEM/social budgets across two distinct audience segments — B2C personal vehicle buyers (CarBike360) and B2B/fleet commercial vehicle buyers (CMV360)

Analytics & Optimization

• Own KPIs: CPL (cost per lead), CPA, CTR, ROAS, traffic-to-lead conversion rate, and dealer-connect conversion rate
• Run continuous A/B tests on ad creatives, audiences, bidding strategies, and landing pages for both platforms
• Build and maintain performance dashboards (GA4, Google Ads, Meta Ads Manager) and report insights to leadership regularly

Content & Monetization Alignment

• Work closely with editorial/content teams to promote high-traffic content (reviews, comparisons, news) that supports both organic and paid growth
• Collaborate with the ad-ops/revenue team, since both platforms monetize significantly through display advertising — balancing user acquisition spend with on-site ad revenue impact
• Support lead-gen campaigns for OEM/dealer partnerships and franchisee onboarding (per CarBike360s expansion plans)

Cross-Platform Strategy

• Differentiate campaign strategy and messaging for CarBike360 (mass consumer, Tier 1/2 cities) vs. CMV360 (commercial/fleet buyers, longer purchase cycle, B2B nuances)
• Manage marketing tech stack: GTM, GA4, CRM/lead management tools, attribution platforms
• Coordinate with external agencies/vendors as needed

• 4–6 years in performance marketing, ideally with exposure to auto, classifieds, marketplace, or content/media platforms
• Hands-on experience with Google Ads, Meta Ads Manager, GA4, and GTM
• Experience running both B2C and B2B (or high-consideration purchase) campaigns is a strong plus, given CarBike360/CMV360s dual audience
• Strong analytical skills — Excel/Sheets fluency; SQL a plus
• Understanding of lead-gen funnels, dealer/OEM partnership models, and content-driven traffic monetization
• Experience with SEO/content synergy for organic-paid balance
• Bachelors degree in Marketing, Business, or related field

• Prior experience in automotive, classifieds, or vehicle marketplace platforms
• Familiarity with commercial vehicle (CV)/fleet B2B marketing
• Experience with programmatic/native ad platforms and ad-revenue-driven business models
• Basic HTML/CSS for landing page tweaks

• Opportunity to own growth across two distinct verticals within a fast-scaling auto-tech company
• Direct exposure to founders and leadership
• Fast-paced, high-ownership environment
• Salary - 6 to 12 Lacs P/A.

Interested candidates, pls share your resumes - [HIDDEN TEXT]