Marketing Operations Manager

Responsibilities

• Own and optimize end-to-end marketing workflows (lead ? nurture ? conversion)
• Manage marketing automation tools (HubSpot preferred)
• Build and run B2B drip/nurture campaigns (, content, webinars, events)
• Set up lead scoring, routing, lifecycle stages, and CRM hygiene
• Track campaign performance, funnel metrics, and ROI
• Inside Sales & Revenue Enablement
• Support inbound & outbound inside sales motions
• Work closely with SDRs on follow-ups and conversions
• Create sales playbooks, scripts, FAQs, decks, and starter kits
• Translate sales objections and insights into marketing assets
• Monitor lead-to-opportunity conversion and pipeline velocity
• Website & Social Operations
• Manage day-to-day website ops (landing pages, forms, CTAs, content updates)
• Ensure website supports lead capture and conversion
• Support LinkedIn and priority social channels
• Track engagement and lead attribution from social campaigns
• Analytics & Reporting
• Build dashboards across website, social, and sales funnel
• Track performance from traffic ? lead ? opportunity
• Share actionable insights with leadership

Requirements

• 3-6 years of experience in Marketing Ops / Revenue Ops / Inside Sales / Growth
• Strong hands-on experience with CRM & marketing automation (HubSpot a big plus)
• Experience running B2B nurture/drip campaigns
• Solid understanding of inside sales processes & KPIs
• Analytical, data-driven, and comfortable with dashboards
• Strong communication skills and ability to manage multiple priorities

Why this role is exciting

• High ownership and visibility across Marketing & Sales
• Work directly with leadership and regional teams (GCC, ASEAN, US)
• Opportunity to shape processes, not just follow them
• Real impact on pipeline and revenue