Firm Associate Director - Portfolio Marketer - Brand, Marketing And Communication - Hyderabad/Bengaluru

If you’re a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte’s full-service Marketing, Brand & Communications organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte’s powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

Work you'll do

In this role, you’ll contribute to the growth and development of the organization in a variety of ways. Every day you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape—and find new opportunities within it.

• Develop marketing strategy and drive prioritization of marketing and communications campaigns, manage executive stakeholders and advise firm leadership
• Own overarching core messaging frameworks and develop positioning, messaging, and ROI strategy
• Lead market analysis (competitive, trends and white space) and make recommendations to business stakeholders
• Setting and aligning KPIs and measurable, actionable metrics with business objectives
• Own overall channel strategy specific to the sector to drive growth of the business
• Work closely with business stakeholders to shape research, content, and insights agenda aligned to key business issues and client needs
• Build external marketplace relationships aligning to priority business issues with national industry associations, trade publishers and third-party event producers to optimize Deloitte’s position in the market across channels. Negotiate favorable terms and measure ongoing impact
• Collaborate with Public Relations to develop a media strategy, including trade and tier one targeting
• Manage the overall operations of the book of business including planning, activity prioritization, and budgeting
• Develop and deliver regular reporting on impact, success stories, and ROI to sector leadership, business leadership, and marketing excellence leadership
• Ensuring all marketing activities comply with external regulations (such as GDPR, CCPA, etc.); closely collaborate with internal Compliance, Privacy, Risk and Crisis Communications teams to review and adjust Marketing content
• Collaborate with marketers aligned to offerings, sectors, and geographies to integrate content and marketing strategies, delivering One Deloitte to our clients
• Align with campaign marketers on the successful delivery of sector marketing campaigns that are on-time and on-budget

The successful candidate will possess:

• A demonstrated leader who can generate their own ideas and experiences and inspire their teams to do the same
• Executive presence, professional client service manner, demonstrated ability to take initiative and interact with all levels of management and adapt to business needs
• Plan and manage budgets to ensure proper prioritization and utilization of resources
• Lead junior team members, providing guidance and feedback to support their growth and development. Coach others on their career development aspirations and facilitate new connections for your Coachees to expand their own network and broaden their understanding of the organization

The team

Deloitte’s Marketing, Brand & Communications team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Marketing, Brand & Communications is the partner that can transform big ideas into big impact.

Qualifications

Required:

• 20+ years of experience in marketing, with a focus on business-to-business strategic marketing and planning
• Master’s degree in marketing or related discipline
• Experience utilizing AI tools to drive both operational excellence and accelerate both creative and campaign development
• Extensive experience developing and optimizing multi-channel campaigns including both digital and in-person experiences.
• Prior experience working on a geographically distributed team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Ability to travel as needed
• You must reside within a commutable distance of your assigned office with the ability to commute daily, if required, without the need for overnight accommodations.
• You can expect to co-locate on average 2 times a week with variations based on types of work/projects and client locations.

Preferred:

• Understanding of Agile methodology and experience in Workfront are preferred

Work Environment and Shift Timings

Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:

• In the office: Tuesday and Wednesday are designated work-from-office days.
• Work schedule: You can choose to work in a staggered schedule (11:00 a.m. to 4:00 p.m. and 7:00 p.m. to 11:00 p.m.) OR 2:00 p.m. to 11:00 p.m. It's a business expectation that you will be available until 11.00pm

Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.

Work Location: Hyderabad/Bengaluru