Specialist Assistant Manager-Marketing Engagement Team -Hyderabad

Join Deloitte’s Marketing Engagement team in Hyderabad, where you will lead marketing automation operations that help deliver relevant, connected, and effective communications. As a Specialist Assistant Manager, Marketing, you will manage the day-to-day delivery of campaigns through a team of marketing automation professionals. You will combine technical expertise, people leadership, and operational discipline to support consistent campaign delivery, data integrity, governance, stakeholder expectations, and continuous improvement.

Work you'll do

As a Specialist Assistant Manager, Marketing on the Marketing Engagement team, you will be responsible for:

• Plan and allocate campaign work based on priorities, deadlines, complexity, and team capacity; manage handoffs, delivery risks, and status reporting through project-management tools.
• Oversee the build, testing, approval, and activation of Adobe Marketo Engage campaigns, including emails, landing pages, forms, event programs, nurture journeys, automated workflows, segmentation, personalization, and reusable assets.
• Maintain campaign quality, privacy, data, brand, and governance requirements; troubleshoot delivery or data-quality issues with marketing technology and customer relationship management specialists.
• Coach analysts and senior analysts on Adobe Marketo Engage, Salesforce customer relationship management, campaign processes, quality assurance, and shared delivery guidance.
• Use operational reporting, campaign analysis, A/B testing, and white-space analysis to identify demand, capacity, turnaround-time, performance, and service-improvement opportunities.
• Lead workflow and process improvements that reduce manual effort and rework; support the controlled adoption of approved automation and artificial intelligence capabilities with training, human review, and data safeguards.

The team

The Marketing Engagement team combines marketing automation, data, and campaign expertise to help Deloitte teams deliver relevant, connected, and effective communications. The team uses Adobe Marketo Engage and its integration with Salesforce customer relationship management (CRM) to support personalized audience journeys, reliable campaign delivery, and actionable insights. Team members work across marketing, operations, and technology to apply shared standards, improve workflows, and strengthen campaign outcomes.

Location: Hyderabad

Shift Timings: 11 AM to 8 PM

Qualifications

Required:

• Master’s degree or graduate degree.
• 2–3 years of experience managing tasks, team workloads, or marketing-operations deliverables.
• 5–7 years of hands-on experience with marketing automation platforms, including Adobe Marketo Engage, Eloqua, or Salesforce Marketing Cloud.
• Experience designing, building, testing, and optimizing marketing automation campaigns, including email templates, landing pages, forms, workflows, segmentation, personalization, reusable assets, and lead-scoring logic.
• Experience using Adobe Marketo Engage and Salesforce customer relationship management to manage lead-lifecycle processes, campaign data, data quality, reporting, and campaign analytics.
• Experience using project-management tools, such as Workfront, Asana, Jira, or ServiceNow, and implementing generative artificial intelligence tools in workflow processes.
• You must reside within a commutable distance of your assigned office with the ability to commute daily, if required, without the need for overnight accommodations.

Preferred:

• Marketo Certified Expert certification.
• Experience using Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) for email development or landing-page customization.
• Experience using Microsoft Power BI, Salesforce Object Query Language (SOQL), Salesforce Inspector, or comparable tools for campaign and CRM data analysis.
• Experience configuring Adobe Marketo Engage user roles, workspaces, partitions, audit trails, or data mappings with Salesforce customer relationship management.
• Experience managing multiple marketing-automation, process-improvement, or platform-enhancement projects concurrently.
• Experience training or coaching junior team members in marketing automation, CRM processes, or campaign quality assurance.