Marketing Strategist

Company Description

Delta International Institute, also known as Delta Academy, empowers individuals to consistently generate passive income through financial market trading. With a mission to provide accessible and fair education resources, Delta Academy delivers tailored mentorship and guidance through both online and offline sessions. Certified by the Knowledge and Human Development Authority (KHDA) of the Government of Dubai, the institute emphasizes personalized one-to-one training for every student. By fostering a supportive learning community, Delta Academy aims to equip learners with the tools needed for sustainable trading and financial growth.

About the Role

• We are looking for a results-driven Marketing Strategist who can develop and execute
• strategic marketing plans aligned with business growth objectives. The ideal candidate
• should have strong analytical skills, campaign planning expertise, and the ability to
• coordinate with cross-functional teams including sales, design, and content.
• This is a hybrid role based in our Kochi office.

Key Roles & Responsibilities

1. Strategic Planning

• ? Develop quarterly and annual marketing strategies aligned with company goals.
• ? Conduct market research, competitor analysis, and audience segmentation.
• ? Identify new growth opportunities and market positioning strategies.

2. Campaign Management

• ? Plan and execute integrated marketing campaigns (digital & offline).
• ? Coordinate with digital marketing, content, design, and media teams.
• ? Monitor campaign performance and optimize based on data insights.

3. Brand Positioning & Messaging

• ? Define and refine brand positioning, messaging frameworks, and communication
• tone.
• ? Ensure consistency across all marketing channels.

4. Performance & Analytics

• ? Track KPIs such as lead generation, conversion rates, CAC, ROI, and engagement
• metrics.
• ? Prepare monthly marketing performance reports for management.
• ? Use tools like Google Analytics, Meta Ads Manager, and CRM systems for analysis.

5. Sales Alignment

? Work closely with the sales team to improve lead quality and conversion.

? Develop marketing materials that support the sales funnel.

6. Budget & Resource Planning

? Assist in marketing budget planning and allocation.

? Ensure effective utilization of resources for maximum ROI.

Required Skills & Qualifications

• ? Bachelors degree in Marketing, Business, or related field.
• ? 23 years of experience in strategic marketing roles.
• ? Strong understanding of digital marketing ecosystems.
• ? Experience in campaign planning and performance tracking.
• ? Analytical mindset with strong reporting skills.
• ? Excellent communication and presentation abilities.
• ? Ability to work both independently and collaboratively.

Preferred Skills (Good to Have)

• ? Experience in education/academy/agency sector.
• ? Basic understanding of branding and positioning strategy.
• ? Knowledge of marketing automation tools.

Work Mode

? Hybrid