Marketing Head - Food/FMCG

Role & Responsibilities:

Strategic Marketing:

• Develop and implement short-term and long-term marketing strategies aligned with business objectives.
• Create annual marketing plans, campaigns, and promotional calendars.
• Identify new market opportunities and growth initiatives.
• Monitor industry trends and competitor activities.

Brand Management:

• Build and strengthen the company brand identity.
• Ensure consistency in brand communication across all channels.
• Manage product positioning, packaging, and brand visibility.
• Plan and execute brand-building initiatives.

Product Marketing:

• Develop go-to-market strategies for new product launches.
• Collaborate with Product Development, Sales, and Operations.
• Conduct market analysis to identify customer needs and product opportunities.

Digital Marketing:

• Oversee digital marketing strategy across social media, websites, SEO, SEM, email marketing, and online advertising.
• Monitor digital campaign performance and optimize ROI.
• Drive customer engagement through digital platforms.

E-commerce Sales:

• Develop and execute the company e-commerce strategy to drive online sales growth and enhance digital brand presence.
• Oversee end-to-end operations across the company website and leading e-commerce and quick-commerce platforms.
• Manage relationships with e-commerce marketplaces, online distributors, and channel partners to maximize sales and market reach.
• Monitor online product listings, pricing, promotions, digital shelf visibility, and content to ensure brand consistency and competitiveness.
• Track and analyze key e-commerce performance metrics, including sales, traffic, conversion rates, customer acquisition, and return on investment.
• Collaborate with Sales, Supply Chain, Operations, and Customer Service teams to ensure product availability, timely order fulfillment, and excellent customer experience.

Preferred Candidate Profile:

• MBA in Marketing from a B-Class / Tier-2 business school.
• Additional postgraduate qualifications or certifications in Sales, Marketing, Digital Marketing, Brand Management, or E-commerce will be an added advantage.
• Languages: Fluent English, Malayalam (Other north and south Indian languages would be additionally advantageous).
• Experience in FMCG / FOOD Industry.

Contact:

ES Satheesan, 9847260383