Dentsu - Retail Monetization Specialist

Role: Retail Media & Commerce Monetization

Location: Mumbai, Delhi, Gurgaon/Gurugram

Role Overview:

We are seeking a Retail Media Monetization Specialist to build and scale commerce-driven media monetization across retail and e-commerce ecosystems. The candidate will be responsible for Retail Media Network (RMN) strategy, audience monetization, and programmatic integrations that enable brands to leverage audience data, commerce signals, and retail media inventory to drive incremental revenue for RMN and measurable business outcomes for non-endemic advertisers. This role sits at the intersection of commerce, advertising technology, and data monetization, requiring expertise in online marketplaces, programmatic platforms, and audience strategy.

Key Responsibilities:

Retail Media Monetization:

• Develop and implement Retail Media Network (RMN) monetization strategy for retail and e-commerce partners, with focus on Non-Endemic advertisers.
• Build commercial propositions around onsite, offsite, and in-store media inventory.
• Build Go-To-Market decks, establish client outreach and be responsible for achieving advertising revenue/inventory monetization targets for respective Retail Media Networks.
• Identify new revenue streams leveraging commerce data, shopper insights, and digital shelf placements.

Programmatic & AdTech Integration:

• Design and implement programmatic monetization models using SSPs, DSPs, and retail media platforms.
• Develop audience segments and targeting strategies based on shopper data/insights from Retail Media Networks.

Audience Monetization:

• Build data monetization frameworks leveraging retailer first-party data.
• Create audience packages for brands across onsite and offsite media activation.
• Partner with data platforms to enable clean room integrations and privacy-compliant targeting.

Partnerships & Commercial Development:

• Work with retailers, brands, and technology partners to scale retail media offerings.
• Lead joint business plans with retail partners to grow commerce media revenue.
• Collaborate with sales teams to develop brand propositions and media packages.

Required Skills & Experience:

Experience:

• 5+ years in digital media, commerce media, programmatic advertising, or retail media.
• Experience working with e-commerce platforms, retailers, or media agencies.

Technical Expertise:

• Strong knowledge of programmatic ecosystem (DSP, SSP, DMP/CDP).
• Hands-on experience with commerce media platforms and retail advertising tools.
• Understanding of first-party data activation and audience segmentation.

Strategic Capabilities:

• Ability to build Retail Media Network (RMN) monetization models.
• Experience designing commerce media strategies across shopper touchpoints.

Preferred Experience:

• Experience building or scaling Retail Media Networks (RMN).
• Exposure to clean room environments and privacy-safe data collaboration.
• Experience working with Quick-Commerce, E-Commerce, Fintech, Retail Media Companies, Programmatic in revenue/sales roles.

Key Competencies:

• Revenue generation focus
• Data monetization mindset
• Programmatic expertise
• Strategic partnerships
• Commerce-first thinking
• Analytical and storytelling ability