Desk Nine - Brand Manager

Description:

Melento is a workflow automation and documentation product aimed at assisting businesses in digitizing and automating their documentation processes. We call it paperless Nirvana!
Melentos products constitute an end-to-end documentation system designed to digitize and streamline paper-based processes. Our product catalogue currently includes
- A Video KYC onboarding solution leveraged with ML and AI techniques.
- A digital stamping & franking product for real-time online stamp duty payment.
- An eSign workflow solution offering both Aadhaar eSign & digital signatures.
- An eMandate product to automate recurring payments through eNACH which also supports Aadhaar eSign-based mandates.
- A Smart contract lifecycle management via automated document creation, Online negotiation, paper-free execution & centralized storage
About the Role:

We are seeking a Brand Manager with 6+ years of experience in B2B marketing (or from an agency handling B2B clients) to lead Melentos brand-building efforts. This role goes beyond traditional marketingit involves managing industry relations, PR, events, and thought leadership initiatives to position Melento as a category leader.
Job Responsibilities:

Brand Strategy & Marketing:

- Develop and execute Melentos brand strategy, including positioning, messaging, and visual identity.
- Create and implement integrated brand marketing campaigns across digital, social, paid media, offline, and print channels.
- Lead a team of designers and Collaborate with cross-functional teams to maintain brand consistency across all touchpoints.
- Analyze market trends, competitor positioning, and customer insights to identify growth opportunities.
- Measure and report the performance of all brand campaigns, optimizing based on ROI and KPIs.
Industry Relations & PR:

- Build and maintain relationships with key industry stakeholders, media agency and influencers to enhance brand credibility.
- Develop a PR and media relations strategy, securing coverage in top-tier industry publications.
Event Management & Partnerships:

- Plan and execute industry events, webinars, and panel discussions to showcase Melentos expertise.
- Identify and participate in high-impact industry conferences and networking events to strengthen brand presence.
- Develop partnerships with industry associations and thought leaders to expand brand reach.
Skills & Requirements:

- 6+ years of experience in B2B marketing or agency experience managing B2B clients.
- Proven ability to develop and execute brand strategies that drive business growth.
- Strong expertise in industry relations, PR, event management, and content-driven brand positioning.
- Experience in managing media relations, securing PR coverage, and building relationships with industry influencers.
- Excellent communication, storytelling, and leadership skills.
- Strong analytical and strategic thinking abilities.
- Proficiency in digital marketing, content marketing, and brand performance analytics.
- Experience in SaaS, fintech, enterprise tech, or digital transformation domains is a plus.