Category Lead

Manage the Marketing activities of the assigned Product category with aim to see individual products / Brands gaining leadership in their respective areas and ensure achievement of set objectives. Plan and develop system and procedures to improve the operating quality and efficiency of the department. Supervise Staff in accordance with company policies and procedures. Responsible for training and coaching employees.

Primary Responsibilities:

• Design & implement the Annual Brand Marketing Plans to achieve the qualitative & quantitative company objectives.
• Need based Market Research in Co-ordination with external Agencies.
• Provide strategic inputs for strategic Pricing of all assigned products.
• User friendly & market acceptable packaging in co-ordination with concerned departments.
• Advertising and sales promotion to achieve the desired brand personality/identity.
• Monitoring and reviewing of all products performance against Budget.
• Time and cost wise completion of assigned tasks.
• Identifying new products for launch.
• Guiding & motivating the Brand Team.
• Coordinating with Advt. Agency, R & D, Production, Purchase, Logistics & Sales for product enhancement & market feedback.

Additional Responsibilities:

• Supervise, motivate & develop team members.