Senior Sales Executive

Job description / Role

Execute daily field sales activities across an assigned territory or account set. Grow existing accounts, acquire new customers, apply the six-stage sales cycle consistently, and maintain accurate and complete records in the Customer Relationship Management system at all times.

Responsibilities:

Territory and Account Coverage

• Execute the defined visit frequency by tier: Tier A twice per month, Tier B once per month, Tier C on the route schedule
• Plan every customer visit with a defined objective and log the outcome within 24 hours
• Maintain up-to-date records for all accounts in the Customer Relationship Management system including contacts, products, and Free On Loan assets
• Manage time allocation across the territory in line with the tier framework

Revenue Generation and Pipeline Management

• Log all active opportunities in the Customer Relationship Management system with correct stage, value, and expected close date
• Maintain a pipeline coverage ratio of at least three times the monthly revenue target
• Progress opportunities through the six-stage sales cycle without skipping stages
• Submit monthly revenue forecast to the Sales Manager by the agreed deadline

New Customer Acquisition

• Identify and qualify a minimum of five new prospects per month from the approved acquisition sources
• Enter all new leads in the Customer Relationship Management system within 24 hours of identification
• Deliver the structured seven-day onboarding journey for every new account
• Classify and build a basic account plan for all new accounts within 45 days of first order

Pricing Discipline

• Apply the approved pricing framework and discount ladder without exception
• Escalate any customer request above Level 1 discount authority to the Sales Manager
• Log all discount exceptions in the discount exception log within 24 hours
• Never negotiate a price below the approved band without documented Sales Manager approval

Free On Loan Asset Management

• Maintain accurate records of all Free On Loan dispenser assets in assigned accounts
• Schedule and complete Free On Loan audits for all Tier A accounts quarterly
• Report any damaged, missing, or unserviced units to the Operations Manager within 24 hours

Core Competencies

Customer Relationship Management

• Builds and maintains productive relationships with buying contacts across assigned accounts.
• Indicator: Maintains complete contact records; meets visit frequency by tier; receives positive feedback in account reviews.

Sales Execution Discipline

• Follows the six-stage sales cycle consistently and advances opportunities with clear next steps.
• Indicator: All opportunities logged correctly; no opportunity stalled beyond 14 days without a logged action.

Product and Portfolio Knowledge

• Maintains current knowledge of the full Dhofar Global portfolio across all categories.
• Indicator: Can present and explain all categories without referral; identifies cross-sell opportunities in every visit.

Pricing Discipline

• Applies the discount ladder correctly and escalates above authority without exception.
• Indicator: Zero unauthorized discounts; all exceptions documented and escalated correctly.

Data Accuracy

• Enters all activity into the Customer Relationship Management system within 24 hours without exception.
• Indicator: Customer Relationship Management compliance rate above 95% at all times.

• Minimum two years of field sales experience in Fast-Moving Consumer Goods, hygiene, Facility Management supply, or a related sector
• Demonstrated ability to manage a territory and grow existing accounts
• Proficiency in Microsoft Office and willingness to adopt Customer Relationship Management tools
• Valid driving license
• English proficiency required; Arabic or local language proficiency an advantage depending on country
• Educational Background and Languages
• Minimum educational qualification: Bachelor’s Degree or Diploma in a relevant commercial discipline or equivalent qualification
• Preferred field of study: Sales, Marketing, Business Administration, Commerce, Business Management.
• Professional certification required or preferred: Professional Selling, Negotiation Skills, Key Account Management.

About the Company

Dhofar Global is a regional key player in hygiene and public health solutions. The company is on a transformation journey to expand its product portfolio and geographic reach to serve customers across borders and industries while maintaining its positioning as a trusted partner in delivering sustainable solutions that enhance lives and lifestyles.

Dhofar Global serves organizations in the United Arab Emirates, Oman, and Qatar, ranging from hotels to restaurants, catering suppliers, corporate businesses, cleaning and facility management, to companies in petroleum, aviation, telecom, automotive, healthcare, wellbeing and wellness, and much more.

The company is a pioneer in e-commerce and provides comprehensive e-services, designed to empower organizations by simplifying their sourcing lifecycles while fostering meaningful relationships and enabling informed decisions. Its state-of-art e-services allow customers to:

• Streamline their operations.
• Save time, energy, and money by accessing all necessary information through a single, user-friendly platform and dashboard.
• Seamlessly manage orders with personalized product suggestions, exclusive online discounts and promotions, tailored product searches, and customized pricing through quotation requests.
• Effortlessly oversee every aspect of their orders, from data collection and placement to automation, shipment tracking, and payment monitoring along with real-time inventory management for efficient stock tracking, preventing overstocking or shortages.

Dhofar Global believes that its human resources are its most valuable asset and is proud of the unwavering loyalty of its teams providing the best customer service in the industry.