Growth & B2C Acquisition Lead

Company: DICHIT

Location: Kochi

Work Mode: Onsite

Employment Type: Full-time

Department: Growth & Marketing

Reporting to: Founder & CEO

DICHIT is Indias First Verified Chit Fund Marketplace, building a trusted digital ecosystem for discovering and accessing verified chit fund programmes.

Through DICHIT, customers can discover, compare, understand and participate in programmes offered by registered chit fund companies with greater transparency and convenience. DICHIT also helps partner companies improve customer acquisition, digital onboarding, payments and customer engagement.

The Growth & B2C Acquisition Lead will own DICHITs complete customer-acquisition engine; from market strategy and lead generation to KYC completion, programme joining and first payment.

The role will lead digital, branch, field, referral and partnership-led acquisition while managing the Digital Marketing Manager, Social Media Manager and Customer Acquisition Executives.

Success will be measured through qualified and activated subscribers, acquisition efficiency and sustainable business growth.

• Develop DICHITs B2C growth and go-to-market strategy.
• Set acquisition targets by partner, programme, geography and channel.
• Build acquisition plans across digital advertising, social media, partner branches, field activities, referrals and community channels.
• Own the funnel from awareness to registration, KYC, approval, programme joining and first payment.
• Identify funnel drop-offs and work with product, technology and operations teams to improve conversion.
• Plan joint customer-acquisition campaigns with B2B partners.
• Lead the Digital Marketing, Social Media and Customer Acquisition teams.
• Establish lead-allocation, follow-up and escalation processes.
• Build CRM journeys for incomplete registrations, pending KYC and abandoned applications.
• Develop customer segmentation, remarketing and referral strategies.
• Monitor acquisition budgets and allocate resources to high-performing channels.
• Maintain dashboards covering leads, applications, KYC, approvals, activations and acquisition costs.
• Run structured growth experiments and scale successful initiatives.
• Ensure campaigns communicate financial products accurately and responsibly.
• Provide weekly growth reports and recommendations to the Founder.

• Approximately four to eight years of experience in growth, customer acquisition, consumer marketing, sales or business development.
• Proven experience owning measurable acquisition or revenue targets.
• Strong understanding of digital, field, inside-sales and partnership-led acquisition.
• Experience managing teams and cross-functional projects.
• Strong knowledge of funnels, CRM, conversion optimisation and customer segmentation.
• Comfortable working with data, dashboards, budgets and performance reports.
• Experience in fintech, financial services, marketplaces or consumer technology will be valuable.
• Understanding of Keralas consumer market is preferred.
• Strong English communication is required; Malayalam communication will be an advantage.

• Activated subscribers
• KYC and programme-joining conversion rates
• First-payment completion rate
• Customer acquisition and activation costs
• Lead-response and follow-up performance
• Partner-wise acquisition performance
• Channel productivity and campaign return
• Growth-team target achievement
• Reduction in onboarding drop-offs

Email your CV and LinkedIn profile to [HIDDEN TEXT] with the subject:

Application – Growth & B2C Acquisition Lead

Include a short description of an acquisition or growth initiative you led, the channels used and the measurable results achieved.