MarTech & Digital Growth Consultant

Who We Are:

Dräger manufactures medical and safety technology products. In so doing, we protect, support, and save peoples lives around the world in hospitals, with fire departments, emergency services, authorities, and in mining as well as industry. Founded in Lübeck in 1889, Dräger has grown into a worldwide, listed enterprise in its fifth generation as a family-run business. Dräger has more than 16,000 employees worldwide and is present in over 190 countries around the globe. In 2024, the company generated net sales of EUR 3.4 billion.

Dräger technology is used all over the world. We operate in around 50 countries with our own sales and service companies directly on location where our customers are.

About the job:

Role: MarTech & Digital Growth Consultant

Experience: 5+ years post qualification

Industry: Manufacturing / Consulting

Location: Goregaon, Mumbai (HO) / Delhi / Bangalore

Department: Marketing

Note: One‑year contract designed as a gateway to long‑term career growth within our Martech team

Purpose of Role:

Drive scalable, data-driven marketing execution by managing marketing operations, lead lifecycle, campaign performance, and channel partner enablement to deliver measurable business impact.

Key Responsibilities:

Marketing Technology & Customer Lifecycle Management

• Enable cohesive strategy for driving and usage of marketing tools and platforms supporting performance marketing, lead management, and reporting
• Act as the link between marketing objectives and supporting technologies (automation, dashboards, CRM interfaces)
• Drive simplification, consistency, and scalability of marketing processes
• Map and analyze the end-to-end customer lifecycle - from acquisition and onboarding through engagement, cross-sell/upsell, and retention, identifying value leakage and intervention opportunities

Digital Sales: Marketing & Demand Generation

• Strategize and drive execution of digital marketing initiatives across paid, organic, email, and partner-led channels
• Support campaign planning and execution for portfolio-level initiatives
• Run audience strategy analyses - including lookalike modelling, segmentation, cohort performance, and A/B test readouts
• Enable audience targeting, message optimization, and continuous improvement of digital campaigns

E-commerce & Growth Support

• Support digital marketing initiatives linked to e-commerce platforms
• Monitor digital traffic, conversion outcomes, and campaign effectiveness
• Feed insights back into broader digital and portfolio strategies

Sales Channel Partner (SCP) & Market Development Fund (MDF) Enablement

• Support planning and execution of partner-led marketing initiatives supported through MDF
• Enable structured execution, coordination, and performance visibility of partner campaigns
• Capture learnings and best practices to strengthen partner-driven demand generation

Lead & Funnel Ownership

• Conduct deep-dive funnel analyses across the full acquisition journey - from impression to activation - identifying drop-off points and recommending optimization levers
• Own lead and funnel oversight from marketing-generated leads to handover to Sales and Sales Channel Partners
• Ensure structured follow-through, lead quality visibility, and funnel performance tracking
• Work closely with Sales to improve conversion effectiveness and feedback loops

Performance Tracking & Business Impact

• Track and analyse campaign effectiveness, digital performance, and overall marketing impact
• Provide clear insights on ROI, performance trends, and improvement opportunities
• Support leadership reporting with data-backed insights linked to business outcomes

Additional Roles:

• Acts as the MarTech and marketing analytics owner for Safety India
• Serves as the primary interface between marketing, sales operations, and IT/CRM stakeholders
• Drives continuous optimisation of marketing processes and technologies

Key Skills & Experience:

• 5+ years in marketing operations, MarTech, or digital performance marketing
• Strong expertise in CRM, analytics, and marketing tools (e.g., HubSpot, GA4, Power BI, LinkedIn Ads)
• Experience in B2B or industrial sectors preferred
• Strong analytical, stakeholder management, and execution skills

Why Join Us

• Inclusive and diverse workplace culture.
• Professional growth and development opportunities.
• Flexible work arrangements and supportive policies.

Equal Opportunity Employer Statement

Draeger is an equal opportunity employer that values diversity at all levels. We welcome applications from individuals of all backgrounds, including but not limited to race, ethnicity, gender identity, sexual orientation, disability, and veteran status.

Application Process

Interested candidates can apply by submitting applying to the job role. If you have questions about the role or our inclusivity practices, feel free to reach out to [HIDDEN TEXT]

We look forward to welcoming diverse talent to our team!

Apply now and be part of a team thats engineering life-saving technology.