Marketing Analytics Lead

Based at Corporate Office at: TS70, 1st Floor, Guindy, Thiru Vi Ka Industrial Estate, Ekkatuthangal, Chennai, Tamil Nadu 600032, India

We are a global group operating across manufacturing, consumer brands, and SaaS products. Our core expertise spans premium human hair manufacturing, science-backed wellness products, and customer experience analytics. With strong operations in India and long-standing roots in the United States, we serve B2B and B2C markets worldwide and are known for quality, innovation, and craftsmanship.

Different Hair Private Limited (DHPL) is the Indian manufacturing arm and daughter company of Hair & Compounds, Inc., based in California, USA. Together, over more than two decades, we have built a strong reputation in the global high-end human hair market, serving professionals across Hollywood, Manhattan, London, and hundreds of cities worldwide. Our culture values curiosity, experimentation, and continuous learning, blending legacy expertise with modern business and R&D practices.

Most roles are project-driven rather than brand-isolated. While roles may be formally hired under DHPL, teams often collaborate across multiple brands based on project needs and expertise. Depending on your role, you may contribute to initiatives across:

• Hair & Compounds – Premium human hair manufacturing and global B2B markets
• Vitabae Labs – Science-backed consumer wellness products
• CX Analytix – In-house SaaS tools for customer experience and analytics

This structure enables broader learning, cross-functional collaboration, and exposure across manufacturing, consumer, and technology-driven businesses.

We are looking for a Marketing Analytics Lead to take ownership of all data and analytics responsibilities for our projects; someone who can do the hands-on technical work and also communicate insights clearly to our marketing team. This role will be reporting directly to the Operation/ Data Manager in Los Angeles and is based at the Corporate Office in Chennai, with full-time on-site collaboration expected.

This is both a leadership and hands-on execution role. You will manage two junior data analysts, own the analytics roadmap in Chennai, and be a key partner to our India and US leadership team across BI and marketing analytics.

• Own all marketing and e-commerce reporting
• Build, maintain, and improve dashboards in Looker Studio or similar tools, backed by BigQuery
• Write and optimize SQL queries to answer complex business questions
• Track and report on key e-commerce metrics: traffic, conversion, AOV, LTV, cart abandonment, and revenue by channel
• Produce weekly and monthly performance summaries for the US leadership team

• Work directly with the SEO, content and social media teams to answer their data questions
• Analyze campaign performance across email, SEO, and paid channels
• Support funnel analysis and attribution (GA4, UTM parameters, session-level data)
• Identify trends, anomalies, and opportunities in the data and communicate them proactively
• Define and track KPIs with marketing stakeholders — not just report what you are handed

• Maintain and improve our analytics data pipeline
• Work with the US team on GTM tracking implementation and validation
• Use Python / pandas for data manipulation and ad-hoc analysis when needed
• Flag data quality issues and help ensure clean, reliable reporting

• 5–8 years of experience in data analytics, business intelligence, or a closely related role
• Strong SQL skills — you write queries confidently without relying on someone else to frame the question
• Hands-on experience with Google Analytics 4 (GA4) — building explorations, understanding event-based data
• Looker Studio (Data Studio) or similar BI tool — dashboard creation, blended data sources
• BigQuery or comparable cloud data warehouse experience
• Understanding of e-commerce funnels, conversion metrics, and digital marketing channels
• Writes and speaks with clarity — summaries are sharp, jargon-free, and built for the person making the call.
• Experience collaborating with a marketing or business team, not just working in a data silo

• Google Tag Manager (GTM) experience — understanding how events are tracked
• Python / pandas for data wrangling and automation
• Shopify or other e-commerce platform familiarity
• SEO analytics experience (Google Search Console, organic traffic analysis, keyword data)
• Experience with attribution modeling or multi-touch attribution
• Prior experience in a remote-first or US-based company environment

• Medical Insurance: INR 2.00 lakh per annum, applicable after 3 months of joining
• Social Security: Provident Fund and Gratuity as per the Tamil Nadu Factories Act (Gratuity applicable after 5 years of service)
• Paid Leave:
• 10 days of paid leave per year
• 8 days of casual leave per year
• Public holidays as per company calendar
• Learning Resources: Access to a library of e-books and podcast subscriptions

• Cross-brand project exposure
• Collaboration with India and USA teams
• Learning across manufacturing, consumer, and SaaS businesses