Product Marketing Specialist

• JOB DESCRIPTION
• Job Title Product Marketing Specialist
• Job Location - Chennai, TN - ONSITE Job
• Salary Range 5-8 LPA
• Experience 3-5 years
• Job Type - Full Time
• No of Position 1
• ABOUT DHPL

DHPL is a global leader in manufacturing high-quality human hair extensions, trusted by professionals in the USA, UK, and beyond. We are an award-winning exporter known for our commitment to quality and innovation. DHPL is the daughter company of Hair & Compounds, Inc., located in California, USA.

OUR STORY

After more than 22 years, together with Hair & Compounds, we have built a strong reputation for creating and providing human hair products in the high-end hair extension market. Our products are recognized in Hollywood, Manhattan, London, Ontario, and over a hundred more cities.

At DHPL, we apply advanced business techniques and R&D to drive growth and quality. Our culture values curiosity, experimentation, and continuous learning, fostering an environment where innovation thrives.

As part of DHPL, you will work on diverse projects from multiple companies under one ownership.

Our Projects & Brands:

• Hair & Compounds: A premium B2B e-commerce brand serving hair stylists and celebrity salons across the US. Known for ethically sourced, 100% human hair extensions, Hair & Compounds is a trusted name in Hollywood and top salons nationwide.
• VitaBae: A consumer wellness brand offering clean, science-backed prenatal vitamin supplements. With demand growing rapidly in the US market, DHPL is setting up a new manufacturing unit in Chennai to support scale and compliance.
• CX Analytix: A SaaS product built in-house to help companies collect and analyze customer feedback using Net Promoter Score (NPS). Currently in MVP stage, the product is tailored for Indian businesses and aims to make customer satisfaction tracking simple and actionable.

IT DEPARTMENT:

We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

JOB RESPONSIBILITIES

• Develop and execute data-driven growth marketing strategies to optimize user acquisition, activation, and retention.
• Oversee product launches by aligning cross-functional teams and ensuring successful go-to-market execution.
• Design and run A/B tests to improve conversion rates, product adoption, and marketing funnel performance.
• Analyze customer behavior, market trends, and competitor insights to refine marketing and growth strategies.
• Implement growth experiments across various marketing channels (SEO, paid media, email, referrals, etc.) to drive scalable user growth.
• Work closely with product, marketing, and content teams to optimize messaging, positioning, and engagement strategies.
• Leverage marketing automation tools, analytics platforms, and data visualization tools to measure, track, and optimize campaign performance.
• Optimize landing pages, and email campaigns, for maximum conversion impact.
• Develop and execute referral, and retention strategies to increase customer lifetime value.
• Stay ahead of growth marketing trends, digital tools, and competitive strategies to drive continuous improvement.

QUALIFICATIONS

• 3-5 years of experience in growth marketing, Product Marketing, or product-led growth roles.
• Hands-on experience with A/B testing, funnel optimization, and data-driven decision-making.
• Strong analytical mindset with expertise in Google Analytics or similar analytics platforms.
• Understanding of SEO, email marketing, CRO, and referral marketing strategies.
• Strong collaboration skills to work cross-functionally across marketing, and data teams.
• Ability to develop scalable growth frameworks and execute rapid experimentation cycles.
• Knowledge of SQL, Python, or other data tools (a plus but not mandatory).
• A deep passion for product-led growth hacking, data analytics, and customer psychology.

• REPORT TO: Marketing Manager (India), Operation Manager (United States)
• WORK HOURS & BENEFITS
• Our Management Approach: We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.
• Benefits We Provide

• Office timings from 9 am to 5.30 pm from Monday to Friday.
• Salary: Best in the industry based on experience and skill set.
• Probation Period: 6 Months
• Medical Insurance for 2.00 lac P.A after 3 months of Joining.
• Social Security includes - Provident Fund and Gratuity on completion of 5 yrs of service as per Tamil Nadu factories act.
• 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.