Campaign Executive

We are looking for a results-driven Campaign Executive to plan, execute, monitor, and optimise digital marketing campaigns across platforms such as Google Ads, Meta Ads, and other digital channels. The ideal candidate should have hands-on experience with campaign setup, tracking, optimisation, and reporting, along with strong analytical skills to drive measurable results.

• Plan, create, and manage campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram).
• Optimise campaigns to achieve KPIs such as leads, CTR, conversions, and CPL.
• Set up tracking codes and ensure proper implementation via Google Tag Manager.
• Monitor and analyse campaign performance using Google Analytics (GA4), Search Console, and platform dashboards.
• Conduct keyword research, audience targeting, and competitor analysis.
• Generate campaign reports, analyse performance trends, and suggest improvements.
• Collaborate with the design/content team for ad creatives and landing page optimisation.
• Stay updated with the latest digital marketing trends, tools, and best practices.

• Hands-on experience with Google Ads & Meta Ads Manager.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Strong knowledge of performance marketing metrics (CTR, CPA, ROAS, Conversion Rate, etc.).
• Ability to create custom reports & dashboards.
• Strong analytical, problem-solving, and communication skills.
• Basic knowledge of SEO and landing page optimisation is a plus.

• Bachelors degree in Marketing, Business, or a related field.
• 13 years of proven experience in managing digital campaigns.
• Freshers can apply too.
• Google Ads / Meta Ads certification is an added advantage.
  

>> Competitive salary and performance-based incentives.