Junior Copywriter | Digital & BRAND Content

Experience: 13 Years | Location: Andheri East, Mumbai (Work from Office)

Reports To: Copy Lead / Copy Head / Creative Director

Role Overview

Digitactix seeks a creative, digitally proficient Junior Copywriter to develop engaging, brand-aligned and search-friendly content across industries. The role covers long-form content (50%), mid-form content (20%) and short-form content (30%), combining storytelling, SEO principles and campaign objectives while collaborating with Creative, Strategy, SEO and Account Management teams.

Key Responsibilities

• Content Development: Write blogs, articles, website copy, landing pages, emails, case studies, social posts and paid advertising copy.
• Creative Ideation: Contribute campaign concepts, headlines, messaging, digital video scripts and short-form content ideas.
• SEO Integration: Incorporate search intent, relevant keywords, meta tags, headings and internal linking principles into content.
• Brand Communication: Adapt writing styles, tone and messaging to different brands, industries, platforms and target audiences.
• AI-Assisted Writing: Use ChatGPT, Jasper, Copy.ai and similar tools for research support, ideation, outlines and tone exploration.
• Cross-Functional Collaboration: Work with Art Directors, Designers, SEO Specialists, Content Strategists and Account Managers.
• Quality Assurance: Proofread and refine content for grammar, readability, accuracy, consistency and adherence to creative briefs.
• Workflow Management: Participate in brainstorming, content reviews and campaign planning while managing multiple deadlines.

Required Skills & Expertise

• Copywriting: Strong English grammar, storytelling, content structuring, editing and proofreading skills.
• Digital & SEO Writing: Understanding of keyword intent, search-friendly content, headings, meta tags and link strategies.
• Creative Adaptability: Ability to develop distinct brand voices and write across long, mid and short formats.
• Tools: Google Docs, MS Office, Canva and AI writing assistants.
• Professional Skills: Creativity, attention to detail, time management, teamwork and openness to feedback.

Good-to-Have Skills (not essential)

Understanding of paid media and content funnels; WordPress/CMS familiarity; exposure to GA4 and Google Search Console; experience writing for BFSI, IT/ITES, Lifestyle, Healthcare or FMCG brands.

KPIs / Success Metrics

• Content Quality: Brand-tone consistency and Flesch readability score above 70.
• SEO Impact: Improvements in keyword rankings and organic CTR.
• Productivity: Timely, accurate and error-free content delivery.
• Collaboration: Positive feedback from Creative, SEO and Account Management teams.
• Learning: New writing formats, tools and capabilities mastered each quarter.

Education & Background

Bachelor's degree in English, Mass Communication, Marketing or Journalism, with up to 3 years of digital copywriting, content writing or agency experience.

Visit: Digitactix.com

Email: krishna@digitactix.com