Senior Paid Media Executive

Experience: 610 Years | Location: Andheri East, Mumbai (Work from Office)

Reports To: CEO / CDO | Team Supervision: Media Executives, as required

Role Overview

Advanced Optimization | Multi-Platform Execution | Performance Intelligence

Digitactix seeks an experienced, hands-on Paid Media professional to manage, optimise and analyse multi-platform campaigns across Google Ads, Meta Ads, LinkedIn Ads and emerging advertising platforms. The role combines execution excellence, performance intelligence, strategic recommendations and cross-functional collaboration.

Key Responsibilities

• Campaign Management: Plan, launch, manage and optimise campaigns across Google Search, Display, Video, Performance Max, Meta and LinkedIn Ads.
• Performance Optimisation: Improve bidding, targeting, keywords, placements, creative effectiveness, budget pacing and lead quality through continuous experimentation.
• Strategy & Insights: Analyse campaign data, audience behaviour and conversion funnels to identify growth opportunities and support media strategy development.
• Analytics & Reporting: Manage UTMs, GTM events, pixels, conversion tracking and attribution. Develop Looker Studio dashboards and actionable performance reports.
• Creative & CRO Collaboration: Work with Creative, SEO and Web teams on messaging, A/B testing, landing page improvements and conversion optimisation.
• AI & Automation: Leverage AI tools, platform-native automation and scripts for campaign optimisation, reporting, insights and creative testing.
• Quality & Governance: Maintain campaign hygiene, budget controls, audit processes, documentation and operational accuracy.

Required Skills & Expertise

• Platforms: Advanced hands-on expertise in Google Ads and Meta Ads; working knowledge of LinkedIn Ads and B2B lead generation.
• Analytics: Proficiency in GA4, Google Search Console, GTM, Looker Studio and conversion attribution.
• Data Management: Advanced Excel/Google Sheets, pivot tables, lookups, data analysis and performance reporting.
• Campaign Expertise: Strong understanding of media planning, budget management, audience segmentation, remarketing, A/B testing and funnel optimisation.
• Professional Skills: Analytical thinking, problem-solving, ownership, communication, presentation and cross-functional coordination.

Preferred Advantages

Google Ads / Meta Blueprint certifications; exposure to DV360, OTT, retail media, ChatGPT Ads and other emerging advertising platforms; CRO, SQL, analytics automation and AI-powered media workflows.

Key Performance Indicators

• Improvement in CTR, CVR, CPL, CPA, ROAS and lead quality.
• Campaign accuracy, budget efficiency and delivery consistency.
• Reporting accuracy, timeliness and actionable insights.
• Effectiveness of optimisation initiatives and experimentation.
• Contribution to client strategy, team collaboration and process improvements.

Visit: Digitactix.com

Email: contact@digitactix.com