Social Media Executive

Company Description Digital Factory is a leading inbound digital marketing agency based in Pondicherry, India, specializing in digital branding, application and web development, social media marketing, Google Ads, PPC, and SEO. With over a decade of successful projects, the agency is a trusted partner for startups and small to medium enterprises seeking to strengthen their brand and achieve measurable financial growth. Digital Factory serves as a launchpad for businesses starting their digital transformation journey, helping them build a strong online presence and connect with the right audience. The team focuses on increasing brand visibility, showcasing products and services to targeted audience groups, and creating platforms that drive revenue. Services and strategies are tailored to align with each clients short-term and long-term goals.

Role Description The Social Media Executive is a full-time, on-site role based in Puducherry. This role is responsible for planning, executing, and monitoring social media campaigns across multiple platforms to support clients branding and performance objectives. Day-to-day tasks include creating and scheduling posts, writing engaging copy, optimizing content for reach and engagement, and managing community interactions such as comments and direct messages. The Social Media Executive will collaborate with designers and marketing strategists, support media planning, track campaign performance, and prepare regular reports and insights. The role also involves staying current with platform updates, social media trends, and best practices to continuously improve results.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan and manage platform-specific campaigns.
• Candidates should possess Media Planning skills to allocate budgets, schedule campaigns, and select appropriate channels to reach target audiences.
• Candidates should possess solid Communication and Writing skills to create clear, engaging, and brand-aligned content.
• Knowledge of digital marketing fundamentals, including basic analytics and SEO concepts, is beneficial.
• Ability to work collaboratively in a fast-paced agency environment and manage multiple client accounts is required.
• Experience with social media management and analytics tools (e.g., Meta Business Suite, Instagram insights, LinkedIn, third-party schedulers) is an advantage.
• A diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.